Education Articles , Tecnnology and travel Articles

AMC and English

2012-01-08T08:21:00.002-08:00

Overseas trained doctors have become an important part of the Australian medical workforce and there are a set of processes which have been developed to assess and recognise the skills and qualifications of overseas trained medical professionals. A part of this process includes meeting English language proficiency requirements. It is therefore essential that doctors and other medical professionals improve English communication skills to ensure effective patient care.

To be a practicing doctor in Australia, overseas trained doctors must meet the Medical Registration Board language requirements plus the English language proficiency requirements as set by the Australian Medical Council (AMC).

Australia is an English speaking country, therefore it is essential that overseas trained doctors have a very good knowledge and understanding of the English language. Having good English language skills enables doctors to communicate with their patients, other doctors and health professionals, and to keep up to date with medical information and research.

In all Australian states and territories, proficiency in English is a legislative requirement for registration of overseas trained doctors. All applicants are required to undertake and successfully complete one of the English language proficiency tests recognised by the AMC. Two of the tests are the International English Language Testing System and the Occupational English Test. Both of these tests include a speaking component which may involve the candidate speaking about a workplace situation.

The requirements are that the candidate must complete the IELTS examination (academic module) with a minimum score of 7 in each of the four components (listening, reading, writing and speaking); or completion and an overall pass in the OET with grades A or B only in each of the four components; or successful completion of the NZREX; or PLAB test.

The next step is to pass the Australian Medical Council Examination. The AMC Examination has been developed to assess the medical knowledge and clinical skills of overseas trained doctors whose basic medical qualifications are not recognised by the state or territory.

Both examinations include questions that address a number of medical principles at the same time. The clinical examination also assesses the candidate’s capacity to communicate with patients, patients’ families and other health workers.

The AMC Examination consists of two parts, a Multiple Choice Questionnaire (MCQ) Examination and a Clinical Examination. The clinical examination includes a consulting skills assessment which includes simulated case scenarios incorporating role plays. Assessment is based on performance in rapport building, examination technique, accuracy of findings, diagnosis, management, investigations, procedures and counselling.

On passing the clinical section, a candidate will be awarded an AMC Certificate. The certificate will entitle an overseas trained doctor to apply for registration in any state or territory of Australia, subject to the requirements of each state or territory Medical Board. This usually includes one year of supervised medical practice. Further information can be found by checking the website of the Australian Medical Council.

Specialist Assessment Pathway

2012-01-08T08:21:00.000-08:00

Specialist Pathway

Specialist medical training and practice in Australia arose from the model of postgraduate advanced clinical training developed in the United Kingdom. National specialist medical colleges set the standards of training and coordinate the training, education and examination of medical specialists in Australia. The areas of medical practice assessed by the specialist colleges in Australia are set out in.

The areas of approved medical specialties are listed in the AMC List of Australian Recognised Medical Specialties. The list includes those organisations, specialties and qualifications that are recognised and approved by the Australian Minister for Health and Ageing.

The table and the AMC list differ, as the areas of medical practice assessed by specialist medical colleges includes emerging areas yet to be approved as new medical specialties.

Applicants for specialist assessment are expected to have satisfied all the training and examination requirements to practise in their field of specialty in their country of training. The standard applied to the assessment of overseas-trained specialists is the standard required for admission to the relevant specialist medical college as a Fellow. Since January 2009, applicants have been required to also demonstrate evidence of English Language Proficiency prior to assessment by the relevant specialist medical college. Where components of the college's examination and assessment procedures are applied, they are the same as, or derived from, those that apply to local specialist trainees.

The AMC has received advice from the Royal Australian & New Zealand College of Obstetricians & Gynaecologists (RANZCOG), advising that if an applicant's specialist training was completed in Malaysia the applicant will need to include in their application a 'Gazetted' letter confirming the date they were recognised as a specialist in obstetrics and gynaecology in Malaysia.

The AMC has received advice from the Australian and New Zealand College of Anaesthetists (ANZCA), advising that Sri Lankan applicants must have completed their specialist training and examinations plus two years further experience in either the United Kingdom or Australia to be considered as an independent specialist in Sri Lanka. As an applicant must be recognised as an independent specialist in their country of training, any Sri Lankan applicants seeking assessment through ANZCA must meet this requirement to be eligible.

Area of Need Specialist Pathway

From June 2002, arrangements have been introduced to fast-track the processing of applications from overseas-trained specialists, whose primary medical qualifications are not recognised in Australia, for assessment for Area of Need specialist positions.

The documentation requirements and arrangements for processing Area of Need Specialist Pathway applications are broadly similar to those for applications through the Standard AMC/Specialist Pathway for overseas-trained specialists. However, there are some differences because of the need to process Area of Need Specialist Pathway applications rapidly and in parallel with the assessing college.

If you are considering applying for the AMC Area of Need Specialist Pathway, you should note carefully the requirements and the steps involved.

Before your application can be processed, you must have been selected by an employer as suitable for consideration for appointment to a designated area of need specialist position.

Details of the position must be provided on the application to determine eligibility to be assessed for appointment as an area of need specialist form at the time the employer lodges the required documentation on your behalf.

The Australian Medical Council

2012-01-08T08:20:00.000-08:00

The Australian Medical Council (AMC) is the Australian national standards advisory body for medical education and training.

Its mission statement is:
"To promote and protect public health and safety by ensuring a safe and competent workforce distributed across Australia to meet community needs."

Within Australia, it:

Accredits Australian and New Zealand medical schools and medical courses
Accredits Australian/Australasian programs of specialist medical training
Advises on the recognition of medical specialties and sub-specialties
Assesses overseas trained medical doctors who wish to practise medicine in Australia
Advises State and Territory Medical Boards on uniform approaches to the registration of medical practitioners and maintains a national network of State and Territory medical registers
Advises the Australian Health Ministers' Advisory Council on the registration of doctors

What is PLAB ?

2012-01-08T08:18:00.001-08:00

The PLAB test is relevant for international medical graduates.

Those who wish to take up a period of limited registration (which you can do only if you are in supervised employment) and who need evidence that they have the necessary skills and knowledge to practise medicine in the UK.

The PLAB test is designed to test ones ability to work safely in a first appointment as a senior house officer in a UK hospital in the National Health Service (NHS).

Professional and Linguistic Assessment Board test

2012-01-08T08:17:00.001-08:00

The Professional and Linguistic Assessment Board test (PLAB) is the assessment procedure conducted by the General Medical Council of the United Kingdom that is required for overseas doctors outside the European Union before they can practice medicine in the UK.

The PLAB test has 2 parts:

Has EMQs (extended matching questions) and SBAs (Single Best Answer questions), This part is conducted in a number of countries including Egypt (Cairo), India, Pakistan, Nigeria, Sri Lanka, Bangladesh.

Part 2 : Consists of an objective structured clinical examination (OSCE). This Part is available only in United Kingdom. It consists of 14 clinical stations, a pilot station and a rest station. The pilot station is usually unannounced and mixed with the clinical stations. The marks for the pilot station do not count towards the final score. All the stations are of five minutes duration. The level of difficulty of the clinical part of the PLAB exam is set at the level of competence of a senior house officer (SHO) in a first appointment in a UK hospital. The skills assessed in this exam are: clinical examination, practical skills, communication skills, and history taking.

Useful things to buy during medical school

2012-01-08T08:16:00.001-08:00

The following is a brief list of some of the things I think have been useful and worth their money in my first two years of med school:

1. Large, widescreen computer monitor. The volume of information required to internalize during the preclinical years of medical school can’t be compiled and organized on paper. You would end up with bookshelves filled with those gigantic 4″ binders. Therefore, almost everything happens on a laptop. Of course, the advantages of portability afforded by laptops are offset by the tiny screen size. Plugging into an external, gigantic screen when at home is a huge advantage. You can actually see what you need to be looking at. It’s brighter and generally has better resolution. More important, the additional real estate allows you to have multiple windows open side-by-side so you can take notes in one and look at material or watch videos in the other.
2. Robbins Pathologic Basis of Disease. One of our professors once said, “You could lock a med student in a basement for two years with a copy of Robbins and they would come out and not miss a question on Step 1.” A single textbook doesn’t exist for medical school, but this one pretty much covers everything you need to know in the first two years. Unfortunately, Robbins often goes into too much detail, but it is the best reference book for anything during the preclinical years. This is a required book for any med student.

3. Smartphone. If for nothing else, to keep track of your email and schedule. I don’t know exactly how much email I get in a given day, but it’s a lot. Being able to check these emails anytime without sitting down at a computer is a huge advantage. The other thing smartphones are getting better and better at is on-the-go studying. I can pull up a set of anatomy flashcards while I’m waiting for a meeting to start and quickly hit high-yield information. You can also use it for quick reference while in the clinics — either to teach yourself about a condition/medication relating to a patient or help out your preceptor/attending (be careful with this one, though, they might not appreciate your help).

4. A decent stethoscope. The key word here is “decent.” Get one better than the base model, but don’t go out and drop $500 on an electronic cardiology stethoscope — (1) you’ll look like an idiot, (2) it’s not worth it at this point and (3) you’ll probably lose it at some point. A good quality stethoscope will help tremendously, both in terms of hearing what you’re supposed to be hearing and comfort.

5. A good bed. You may not get a lot of sleep, so what you do get you want to be very good.

6. Question and review books. Hundreds of question and review books exist. Some advise med students against getting any of these until they are actually preparing for Step 1. The fear is two-fold:

Students will use review books as a primary source for studying and miss out on some of the nuance provided by studying actual textbooks or materials from professors.
Students will become too focused on prep Step 1 and look past the fact that they need to focus on their current courses and pass them.

Both risks are very real for students. However, review books and question books can effectively be incorporated into normal test prep during coursework in Year 1 and 2. The benefit of using these tools in your preparation for regular course tests is that you become familiar with these materials before you begin your arduous Step 1 preparation. Also, many of the review books contain very helpful mnemonics and tools for memorizing complicated pathways or concepts. Instead of wasting time coming up with your own, often inferior, memorization tools you can use some of the most effective ones from previous students. But don’t fall into the aforementioned traps — study primary materials first and only use these as your last bit of review/self-testing before an exam.

7. A good anatomy atlas. I think it’s important to have a true anatomy atlas, meaning one that is simply labeled pictures/diagrams. Several anatomy texts exist that are a combination textbook and atlas. I generally don’t like these because I find the text only functions to make the book thicker and makes finding the diagram you want difficult.

8 . Not over-paying for med school. A recent study in the Archives of Internal Medicine showed physicians who went to med school at US News & World Report Top 10 research or primary care medical schools did not perform any better on quality measures than their peers who went to less prestigious institutions. Med school debt is bad enough, don’t exacerbate the problem.

101 Things You Wish You Knew Before Starting Medical School

2012-01-08T08:15:00.001-08:00

Simple enough, here are 101 things you wish you knew before starting medical school.

If I had known what it was going to be like, I would never have done it.
You’ll study more than you ever have in your life.
Only half of your class will be in the top 50%. You have a 50% chance of being in the top half of your class. Get used to it now.
You don’t need to know anatomy before school starts. Or pathology. Or physiology.
Third year rotations will suck the life out you.
Several people from your class will have sex with each other. You might be one of the lucky participants.
You may discover early on that medicine isn’t for you.
You don’t have to be AOA or have impeccable board scores to match somewhere – only if you’re matching into radiology.
Your social life may suffer some.
Pelvic exams are teh suck.
You won’t be a medical student on the surgery service. You’ll be the retractor bitch.
Residents will probably ask you to retrieve some type of nourishment for them.
Most of your time on rotations will be wasted. Thrown away. Down the drain.
You’ll work with at least one attending physician who you’ll want to beat the shit out of.
You’ll work with at least three residents who you’ll want to beat the shit out of.
You’ll ask a stranger about the quality of their stools.
You’ll ask post-op patients if they’ve farted within the last 24 hours.
At some point during your stay, a stranger’s bodily fluids will most likely come into contact with your exposed skin.
Somebody in your class will flunk out of medical school.
You’ll work 14 days straight without a single day off. Probably multiple times.
A student in your class will have sex with an attending or resident.
After the first two years are over, your summer breaks will no longer exist. Enjoy them as much as you can.
You’ll be sleep deprived.
There will be times on certain rotations where you won’t be allowed to eat.
You will be pimped.
You’ll wake up one day and ask yourself is this really what you want out of life.
You’ll party a lot during the first two years, but then that pretty much ends at the beginning of your junior year.
You’ll probably change your specialty of choice at least 4 times.
You’ll spend a good deal of your time playing social worker.
You’ll learn that medical insurance reimbursement is a huge problem, particularly for primary care physicians.
Nurses will treat you badly, simply because you are a medical student.
There will be times when you’ll be ignored by your attending or resident.
You will develop a thick skin. If you fail to do this, you’ll cry often.
Public humiliation is very commonplace in medical training.
Surgeons are assholes. Take my word for it now.
OB/GYN residents are treated like shit, and that shit runs downhill. Be ready to pick it up and sleep with it.
It’s always the medical student’s fault.
Gunner is a derogatory word. It’s almost as bad as racial slurs.
You’ll look forward to the weekend, not so you can relax and have a good time but so you can catch up on studying for the week.
Your house might go uncleaned for two weeks during an intensive exam block.
As a medical student on rotations, you don’t matter. In fact, you get in the way and impede productivity.
There’s a fair chance that you will be physically struck by a nurse, resident, or attending physician. This may include slapped on the hand or kicked on the shin in order to instruct you to “move” or “get out of the way.”
Any really bad procedures will be done by you. The residents don’t want to do them, and you’re the low man on the totem pole. This includes rectal examinations and digital disimpactions.
You’ll be competing against the best of the best, the cream of the crop. This isn’t college where half of your classmates are idiots. Everybody in medical school is smart.
Don’t think that you own the world because you just got accepted into medical school. That kind of attitude will humble you faster than anything else.
If you’re in it for the money, there are much better, more efficient ways to make a living. Medicine is not one of them.
Anatomy sucks. All of the bone names sound the same.
If there is anything at all that you’d rather do in life, do not go into medicine.
The competition doesn’t end after getting accepted to medical school. You’ll have to compete for class rank, awards, and residency. If you want to do a fellowship, you’ll have to compete for that too.
You’ll never look at weekends the same again.
VA hospitals suck. Most of them are old, but the medical records system is good.
Your fourth year in medical school will be like a vacation compared to the first three years. It’s a good thing too, because you’ll need one.
Somebody in your class will be known as the “highlighter whore.” Most often a female, she’ll carry around a backpack full of every highlighter color known to man. She’ll actually use them, too.
Rumors surrounding members of your class will spread faster than they did in high school.
You’ll meet a lot of cool people, many new friends, and maybe your husband or wife.
No matter how bad your medical school experience was at times, you’ll still be able to think about the good times. Kind of like how I am doing right now.
Your first class get-together will be the most memorable. Cherish those times.
Long after medical school is over, you’ll still keep in contact with the friends you made. I do nearly every day.
Gunners always sit in the front row. This rule never fails. However, not everyone who sits in the front row is a gunner.
There will be one person in your class who’s the coolest, most laid back person you’ve ever met. This guy will sit in the back row and throw paper airplanes during class, and then blow up with 260+ Step I’s after second year. True story.
At the beginning of first year, everyone will talk about how cool it’s going to be to help patients. At the end of third year, everybody will talk about how cool it’s going to be to make a lot of money.
Students who start medical school wanting to do primary care end up in dermatology. Those students who start medical school wanting to do dermatology end up in family medicine.
Telling local girls at the bar that you’re a medical student doesn’t mean shit. They’ve been hearing that for years. Be more unique.
The money isn’t really that good in medicine. Not if you look at it in terms of hours worked.
Don’t wear your white coat into the gas station, or any other business that has nothing to do with you wearing a white coat. You look like an ass, and people do make fun of you.
Don’t round on patients that aren’t yours. If you round on another student’s patients, that will spread around your class like fire after a 10 year drought. Your team will think you’re an idiot too.
If you are on a rotation with other students, don’t bring in journal articles to share with the team “on the fly” without letting the other students know. This makes you look like a gunner, and nobody likes a gunner. Do it once, and you might as well bring in a new topic daily. Rest assured that your fellow students will just to show you up.
If you piss off your intern, he or she can make your life hell.
If your intern pisses you off, you can make his or her life hell.
Don’t try to work during medical school. Live life and enjoy the first two years.
Not participating in tons of ECs doesn’t hurt your chances for residency. Forget the weekend free clinic and play some Frisbee golf instead.
Don’t rent an apartment. If you can afford to, buy a small home instead. I saved $200 per month and had roughly $30,000 in equity by choosing to buy versus rent.
Your family members will ask you for medical advice, even after your first week of first year.
Many of your friends will go onto great jobs and fantastic lifestyles. You’ll be faced with 4 more years of debt and then at least 3 years of residency before you’ll see any real earning potential.
Pick a specialty based around what you like to do.
At least once during your 4 year stay, you’ll wonder if you should quit.
It’s amazing how fast time flies on your days off. It’s equally amazing at how slow the days are on a rotation you hate.
You’ll learn to be scared of asking for time off.
No matter what specialty you want to do, somebody on an unrelated rotation will hold it against you.
A great way to piss of attendings and residents are to tell them that you don’t plan to complete a residency.
Many of your rotations will require you to be the “vitals bitch.” On surgery, you’ll be the “retractor bitch.”
Sitting around in a group and talking about ethical issues involving patients is not fun.
If an attending or resident treats you badly, call them out on it. You can get away with far more than you think.
Going to class is generally a waste of time. Make your own schedule and enjoy the added free time.
Find new ways to study. The methods you used in college may or may not work. If something doesn’t work, adapt.
Hospitals smell bad.
Subjective evaluations are just that – subjective. They aren’t your end all, be all so don’t dwell on a poor evaluation. The person giving it was probably an asshole, anyway.
Some physicians will tell you it’s better than it really is. Take what you hear (both positive and negative) with a grain of salt.
90% of surgeons are assholes, and 63% of statistics are made up. The former falls in the lucky 37%.
The best time of your entire medical school career is between the times when you first get your acceptance letter and when you start school.
During the summer before medical school starts, do not attempt to study or read anything remotely related to medicine. Take this time to travel and do things for you.
The residents and faculty in OB/GYN will be some of the most malignant personalities you’ve ever come into contact with.
Vaginal deliveries are messy. So are c-sections. It’s just an all-around blood fest if you like that sort of thing.
Despite what the faculty tell you, you don’t need all of the fancy equipment that they suggest for you to buy. All you need is a stethoscope. The other equipment they say you “need” is standard in all clinic and hospital exam rooms. If it’s not standard, your training hospital and clinics suck.
If your school has a note taking service, it’s a good idea to pony up the cash for it. It saves time and gives you the option of not attending lecture.
Medicine is better than being a janitor, but there were times when I envied the people cleaning the hospital trash cans.
Avoid surgery like the plague.
See above and then apply it to OB/GYN as well.
The money is good in medicine, but it’s not all that great especially considering the amount of time that you’ll have to work.
One time an HIV+ patient ripped out his IV and then “slung” his blood at the staff in the room. Go, go infectious disease.
Read Med School Hell now, throughout medical school, and then after you’re done. Then come back and tell me how right I am.

USMLE Step 1 Exam - 7 Tips For A Top USMLE Score

2012-01-08T08:10:00.001-08:00

Studying for the USMLE Step 1 exam is serious business, and we are now in a time where there are more applicants than there are available residency positions, so there is absolutely no room for error in preparing for it thoroughly. It's true, there are almost twice as many people applying for residency today than there are available positions, so students should no longer be striving to simply "pass" the exam and go into a primary care field, because even the simplest residency programs to get into are now extremely competitive.

Because of the increasing difficulty in attaining a residency and the direct relationship between getting interviews and a good Step 1 score, I am going to share seven tips that I believe can help anybody do well on the USMLE exam, even if you are not a strong test-taker.

My seven tips for an outstanding Step 1 score are:

#1 - Start thinking USMLE from day 1 of med school

Get into the mindset from day 1 that you are preparing for the boards, because the sooner you set your mind for it's preparation the sooner you will start to absorb the appropriate material.

#2 - Class time = USMLE prep time

Pay close attention throughout your courses and pay extra attention to anything that your professors say is "high-yield", because they have been there already and they know what is likely to be on the exam. Take notes and develop your own process for marking the high-yield stuff that comes up in your classes.

#3 - Give the USMLE 1 hour every week from the start

If you are taking the right steps and making notes consistently for the Step 1 then you should have an ever-growing set of USMLE notes. Every week, take only 1 hour and sit and study your USMLE-specific notes, which will help you to absorb the high-yield information over time and this will ultimately help you best prepare.

#4 - Combine your class notes with your study guide notes

Something I didn't do but I wish I had done was get a USMLE Step 1 study guide from day 1 and bring it to all my classes. I had friends who did this and it helped them tremendously, and the only thing you need to do is jot down class information that comes up that is discussed in your study guide. This helps you to add more depth to the high-yield topics mentioned in the study guide and this ultimately gives you an even better study guide in the long-run.

#5 - Do a question bank from day 1

Starting a question bank from the beginning of your med school days is a great way to learn how to take standardized exam questions as well as a great way to help you prepare for your classes. Be sure to work through the qbanks slowly and take great notes along the way, as these will come in handy closer to your Step 1 exam date.

#6 - Create 3 sets of notes for the USMLE

Studying simply from a pre-written study guide is a fast way to a mediocre score, so instead of that you want to create 3 sets of study notes for your USMLE prep. First, you need to create notes straight from your classes which are your most in-depth set of study notes, secondly you need a set of notes mentioned in #4 which is more high-yield in nature, and third you need a thorough set of notes taken from your question bank. These three are a killer combination and will help you do very well on your exam.

#7 - Treat your USMLE preparation like a job

This test is tough, so approach it as if it was a job, giving it plenty of dedicated attention. When you are done with your 1st and 2nd year courses, create a schedule for studying and stick to it firmly, as you need to study intensely and consistently for a few weeks in order to get a top score.

Need to Prepare for USMLE

2012-01-08T08:09:00.001-08:00

Admit it, in medical school, you have to juggle between lecture, classes, laboratories, and your personal and social life, such that you most probably review for a major examination a week or a day before the of test. And every time you gather with your colleagues, you huddle together and do a post-mortem of the test questions, right? In your mind, there's a small voice saying "You could have done better if you prepared properly." Then you start promising yourself that the next time will be different, but you only repeat the same process over and over again.

If you pass your medical school examinations, that means you have the capacity for memory retention, right? If you allocated enough time to your USMLE review, you could be at the top of the class, right? When your professors remind you to prepare for a test - then by all means, a medical student should be prepared. Why? Because you will later on deal with actual diseases and diagnoses, and prescribe actual medical or surgical interventions to real patients!

A medical student should never go to class unprepared, the same way that the doctor should never enter the =patient's room without proper training.
Have you heard the old saying, "What you sow today, you reap tomorrow?" Indeed, where you invest your time now as a medical student will define the physician that you are tomorrow.

With the fast evolution of technology, the information printed on your textbook (three years out of date, on average) may have changed, and what better way to prepare yourself for the medical board examinations than to do some serious USMLE review.

You can always study on your own with books open, but when help is available to give you the proper preparation to secure the next 25 years of your medical career, wouldn't you grab that chance? Here are several reasons why you should participate in a formal or informal, up-to-date, rigorous, USMLE review while you can:

It took you time, energy and money to complete your medical school application requirements and to pass the MCAT exam.
Both you and your parents have spent countless amounts of time, energy, and money for all the academic requirements asked of you (you can't make it to medical school without some sort of support structure).
If you belong to a family of physicians, failing on the USMLE Step 1 could make for some uncomfortable moments at family gatherings.
It would be far from impossible not to bump into one of your medical school classmates and see them wearing their scrubs and white coats while you struggle to walk faster so they will not recognize you.
Being left behind in medical school and starting all over again with the class below you is a little embarassing.
If you don't have the necessary good study habits to survive USMLE, just ask someone else for a little help. There is no embarassment there. Help can come in the form of a supporting community of student doctors, a formal USMLE review course, or an informal USMLE review with friends and classmates.

Some of the above situations are the worst case scenario. But all of the problems with USMLE exams can be prevented with the right study habits. Passing any academic examination all depends on one word: review. USMLE review will prepare you for the rigors of the exam. A regimented USMLE review can actually help you improve 20-40 percent on your previous USMLE (NBME test) scores. Don't get stuck revisiting the past and asking "What went wrong" when you could have taken a comprehensive USMLE review from the start.

USMLE Review and 5 Vital Study Techniques

2012-01-08T08:08:00.000-08:00

When is an examination considered difficult? Just like any aspect of your medical education, the word "difficult" is subjective. An examination will be considered difficult when you lack the necessary preparation and review you need in order to pass a specific academic test.

Just like every academic test integrated in your medical education, you always need preparation. If you did not prepare, a moderately difficult examination will become very difficult. And the ease or difficulty of these tests will rely almost entirely upon your study techniques.

Furthermore, your study techniques will define how you will be able to retain necessary information to answer all the questions on your USMLE. The USMLE is a three-part licensing examination for medical students. Of course, you must pass all your academic examinations. And most of all, you must pass all the steps of USMLE.

Most medical students will participate in some form of a USMLE review program. For some, an online course best fits their needs, while others may choose a live or audio review. This USMLE review will play a major part in your passing or failing the examination. What happened if you did not prepare adequately on any test? You can expect either a failing score or a score that does not satisfy your expectations.

A USMLE Review usually consists of highly efficient medical doctors and specialists teaching material in a way that you, the student, can understand. These instructors should be fully equipped with the necessary credentials and training to facilitate a review of medical knowledge and adequately assist medical students in passing the USMLE Step 1, USMLE Step 2 CK, USMLE Step 2 CS or USMLE Step 3. However, if you don't utilize proper study techniques, even if the best specialists personally teach you in a USMLE Review, all will come to naught.

What specific study techniques can be helpful in conjunction with a formal or informal USMLE Review? Below are some helpful tips:

You should not overestimate your capabilities no matter how good your grades in your medical academic subjects.
You should put in mind that from the very first day you decided to take up medical education, preparation will always be a vital function you will need as a medical student.
The USMLE is not an easy examination but the degree of the ease or difficulty will be defined by how adequate or inadequate your preparation is.
You must define your goal in terms of passing the USMLE. Without any goal, your actions will have no direction.
You should be able to clearly set your goal and set specific actions to achieving the goal. It is also helpful to pick a specific score you want to achieve in the USMLE review tests as well as the actual USMLE Step 1, USMLE Step 2 CK, USMLE Step 2 CS and USMLE Step 3. This will further help you find appropriate initiative to achieve your objectives.

Preparation involves planning, and planning involves setting specific, measurable, attainable, realistic and time-bounded objectives. Without these objectives, the actions you need to take will be more difficult to define, and the outcome of those actions will be uncertain. Remember that perparing for the USMLE is like implementing a treatment for the patient. Without knowledge of what your goals of treatment are, you are at a loss as to what should be the prescription.

Understand "What USMLE Is"

2012-01-08T08:07:00.000-08:00

The United States Medical Licensure Examination (USMLE) is a series of examination which a medical student has to take in order obtain license in United State. The USMLE is sponsored by the Federation of State Medical Boards of the United States, Inc. (FSMB), and the National Board of Medical Examiners (NBME).

The USMLE assesses a physician's ability to apply knowledge, concepts, and principles, and to demonstrate fundamental patient-centered skills, that are important in health and disease and that constitute the basis of safe and effective patient care.

Step 1 and Step 2 CK are given around the world at Prometric Test Centers (PTCs).

Step 3 is given at PTCs in the United States and its territories only. Once the passing score for step1 or step 2CK is achieved, one cannot retake the exam in order to achieve a higher score, therefore it is important to be prepared to achieve high score.

USMLE Test Format

Step 1 has approximately 336 multiple-choice test items, divided into seven 60-minute blocks, administered in one eight-hour testing session.

Step 2 CK has approximately 352 multiple-choice test items, divided into eight 60-minute blocks, administered in one nine-hour testing session.

Step 2 CS has 12 patient cases. You will have 15 minutes for each patient encounter and 10 minutes to record each patient note. If you do not use the entire 15 minutes for the patient encounter, the remaining time will be added to the time you have to record the patient note. The testing session is approximately eight hours.

Step 3 has approximately 480 multiple-choice test items, divided into blocks of 35 to 50 items. You will have 45 to 60 minutes to complete each of these blocks. There are approximately nine computer-based case simulations, with one case in each block. You will have a maximum of 25 minutes to complete each of these blocks. Step 3 is administered in two eight-hour testing sessions.

USMLE Score Format

Once Steps 1, 2, or 3 of the USMLE is complete the scores are electronically transmitted to the NBME for scoring.

The first step of the scoring process is to convert the number of correct answers into two equivalent scores. The first score is a three-digit scaled score and the second is a two-digit scaled score. Three-digit scores will fall between 140 and 260 with the mean score being between 210 and 230. Two-digit scores are based on the three-digit score.

The two-digit score is calculated in such a way that a score of 75 always corresponds to the minimum passing score. This scoring method applies to all parts of the USMLE except for Step 2 CS. Step 2 of the USMLE contains two parts: Step 2 CK and Step 2 CS. Step 2 CS is assessed as either a pass or fail score. There is no numerical value assigned to this part of the test.

Pica (Eating Disorder)

2012-01-08T08:05:00.001-08:00

Pica is an eating disorder typically defined as the persistent ingestion of nonnutritive substances for a period of at least 1 month at an age at which this behavior is developmentally inappropriate (eg, >18-24 mo).

The definition is occasionally broadened to include the mouthing of nonnutritive substances.

Individuals who present with pica have been reported to mouth and/or ingest a wide variety of nonfood substances, including, but not limited to, clay, dirt, sand, stones, pebbles, hair, feces, lead, laundry starch, vinyl gloves, plastic, pencil erasers, ice, fingernails, paper, paint chips, coal, chalk, wood, plaster, light bulbs, needles, string, cigarette butts, wire, and burnt matches.

Although pica is observed most frequently in children, it is the most common eating disorder in individuals with developmental disabilities.

In some societies, pica is a culturally sanctioned practice and is not considered to be pathologic. Pica may be benign, or it may have life-threatening consequences.

In children aged 18 months to 2 years, the ingestion and mouthing of nonnutritive substances is common and is not considered to be pathologic. Consider pica when the behavior is inappropriate to the developmental level of the individual, is not part of a culturally sanctioned practice, and does not occur exclusively during the course of another mental disorder (eg, schizophrenia).

If pica is associated with mental retardation or pervasive developmental disorder, it must be sufficiently severe to warrant independent clinical attention. In such patients, pica is typically considered to be a secondary diagnosis. Furthermore, the pica must last for a period of at least 1 month.

Pica is a serious behavioral problem because it can result in significant medical sequelae. The nature and amount of the ingested substance determine the medical sequelae.

Pica has been shown to be a predisposing factor in accidental ingestion of poisons, particularly in lead poisoning. The ingestion of bizarre or unusual substances has also resulted in other potentially life-threatening toxicities, such as hyperkalemia following cautopyreiophagia (ingestion of burnt match heads).

Exposure to infectious agents via ingestion of contaminated substances is another potential health hazard associated with pica, the nature of which varies with the content of the ingested material.

In particular, geophagia (soil or clay ingestion) has been associated with soil-borne parasitic infections, such as toxoplasmosis and toxocariasis.

Gastrointestinal (GI) tract complications, including mechanical bowel problems, constipation, ulcerations, perforations, and intestinal obstructions, have resulted from pica.

Gold Standard - Step One (55 cds) for usmle step 1 review

2012-01-08T08:03:00.000-08:00

i cant add download links here but you will find download links in this arabic topic

Gold Standard - Step One (55 cds) for usmle step 1 review - .:

enjoy

anti-aging foods

2012-01-08T07:52:00.001-08:00

HE suddenly saw himself in the mirror and start crying after he discovered his first gray hair (gasp!) THIS IS some anti-aging foods :

Berries:
All black and blue berries such as blackberries, blueberries, blackcurrants and black grapes contain phytochemicals known as flavonoids-powerful antioxidants which help to protect the body against damage caused by free radicals and aging.

Ginger:
This spicy root can boost the digestive and circulatory systems, which can be useful for older people. Ginger may also help to alleviate rheumatic aches and pains

Nuts:
Most varieties of nuts are good sources of minerals, particularly walnuts and brazi nuts. Walnuts, although high in calories, are rich in potassium, magnesium, iron, zinc, copper and selenium. Adding nuts to your diet (sprinkle them on salads and desserts) can enhance the functioning of your digestive and immune systems, improve your skin help control prevent cancer. Nuts may also help control cholesterol levels. Never eat rancid nuts, however, as they have been linked to a high incidence of free radicals.

Soya:
Menopausal women might find that soya helps to maintain oestrogen levels. Soya may alleviate menopausal hot flush and protect against Alzheimer's disease, osteoporosis and heart disease. Look out for fermented soya products, which are more easily digested, therefore more nutritional, and do not generally cause food intolerances. You may want to check that soya products have not been genetically modified. Soya should not be confused with soya sauce, which is full of salt and should be used sparingly, if at all.

Whole meal pasta and rice:
Complex carbohydrates provide a consistent supply of energy throughout the day and should make up the bulk of your diet. Wholemeal pasta is an excellent complex carbohydrate. It is high in fibre and contains twice the amount of iron as normal pasta. Brown rice is another recommended complex carbohydrate, which is high in fibre and B vitamins.

Watermelon:
Both the flesh and seeds of the watermelon are nutritious so try blending them together in a food processor and drinking as a juice. The flesh contain vitamin A, B and C ; the seeds contain selenium, essential fats, zinc and vitamin E, all of which help against free radical damage and aging.

Water:
Drink at least 8 glasses of water every day in order to remain healthy. Water helps us to get rid of the toxins and unwanted waste materials from your body.
Don't rely on thirst; this sensation diminishes with age. Drink often and choose from nutritious liquids, including 100% fruit and vegetable juices, skim or low fat milk, broths, sparkling water, and teas. You can also get fluids from foods, especially those that are liquid at room temperature. Try gelatin, frozen yogurt, soups, watermelon, pickles, oranges, lettuce, tomatoes, etc.

Avocado:
This fruit, which is usually eaten as a vegetable, is a good source of healthy monounsaturated fat that may help to reduce level of a bad type of cholesterol in body. Avocado is a good source of vitamin E and can help to maintain healthy skin and prevent skin aging (vitamin E may also help alleviate menopausal hot flushes). It is rich in potassium which helps prevent fluid retention and high blood pressure.

Fish:
Thirty years ago, researchers began to study why the native Inuits of Alaska were remarkably free of heart disease. The reason, scientists now think, is the extraordinary amount of fish they consume. Fish is an abundant source of omega-3 fats, which help prevent cholesterol buildup in arteries and protect against abnormal heart rhythms. Eat some tonight with a healthy fish recipe.

Olive Oil:
Four decades ago, researchers from the Seven Countries Study concluded that the monounsaturated fats in olive oil were largely responsible for the low rates of heart disease and cancer on the Greek island of Crete. Now we know that olive oil also contains polyphenols, powerful antioxidants that may help prevent age-related diseases.

Yogurt:
In the 1970s, Soviet Georgia was rumored to have more centenarians per capita than any other country. Reports at the time claimed that the secret of their long lives was yogurt, a food ubiquitous in their diets. While the age-defying powers of yogurt never have been proved directly, yogurt is rich in calcium, which helps stave off osteoporosis and contains “good bacteria” that help maintain gut health and diminish the incidence of age-related intestinal illness.

Cruciferous vegetables:

The family of Cruciferous vegetables includes cabbage, cauliflower, broccoli, kale, turnip, brussels sprouts, radish and watercress. Cruciferous vegetables assist the body in its fight against toxins and cancer. You should try to consume at least 115g/40z(of any one or a combination) of these vegetables on a daily basis. If possible, eat them row or very lightly cooked so that the important enzymes remain intact

Food to calm your nerves

2012-01-08T07:38:00.000-08:00

Are you feeling stressed ? Don't worry, here is some helpful food for you to calm your nerves. Try eating carbohydrates. The effect that carbohydrates have is their ability to produce serotonin. Serotonin gives you a calm and relaxed feeling.

It is also important to have vitamin B6 as it ensures the production of serotonin. When the blood sugar runs dry ,it depends upon glycogen in the liver. Therefore it is very important for the liver to function well in order to ensure a good functioning of the nerves. The following foods have been found to be beneficial for the nerves.

Carbohydrate rich food like pop corn, oatmeal, dry cereal without milk, berries which help in fighting cortisol which is a stress hormone in the body.

Vitamin B rich foods like potatoes, raisins , bananas ,avocados and mixed nuts.

Flax- seeds and nuts are rich sources of omega 3 fatty acids.

Tea rich in anti oxidants like chamomile tea is better than coffee.

Carrots, apricots, parsley juice and turnip greens are a rich source of food for eyes (optic nerve).

Eating regular meals helps in feeding the brain and improves concentration.

Foods to avoid include refined sugar, hot pepper , alcohol and mineral oil (laxatives).

Magnesium is very important to maintain the nerves and muscles, improve circulation in the blood and maintain good bone health. Sources of magnesium include spinach, cucumber, celery, broccoli, turnip

Lets Distinguish Between Low and High Cholesterol Foods

2012-01-08T07:36:00.001-08:00

Although cholesterol has gotten a bad rap, it isn't quite the culprit it's made out to be. Your body actually needs cholesterol, and your liver makes about 1,000 mg of the stuff every day.

In addition to cholesterol produced by the body, we also get cholesterol from animal products. For example, dairy products, meat, fish and egg yolks contain cholesterol. Foods derived entirely from plants, such as vegetables, fruits and grains, do not contain cholesterol.

It is recommended that less than 300 mg of cholesterol should be consumed per day. According to the American Heart Association, men typically ingest about 337 mg of cholesterol daily, and women ingest about 217 mg.

Reading Food Labels

Physicians most often recommend cholesterol-restricted diets for patients with significantly elevated cholesterol levels and known heart disease and sometimes for those with a high risk of cardiovascular disease. To follow such a diet, it's important to read the nutrition labels on foods before consuming.

Each food label should include milligrams of cholesterol per serving. Don't forget to look at the serving size as well. Sometimes products can seem low in cholesterol, but if you eat more than the recommended servings at one sitting, then you can end up consuming a lot more cholesterol than you intended.

You may be confused by the percentages included on the label, marked as "% of daily value." The daily value -- or daily reference value -- is the USDA's term for daily nutritional requirements, based on a 2,000-calorie diet. But when counting cholesterol, it's best to overlook these percentages and focus on limiting your daily consumption to 300 mg or less.

Foods Without Labels

When shopping in certain areas of the grocery store many foods do not have labels, such as fruits, vegetables and other plant products, but remember that these foods don't have any cholesterol. For other products, the USDA maintains a searchable nutrient database. This database provides cholesterol contents for many different foods. All you have to do is use a keyword, like "turkey," and scroll down until you find the turkey bacon that you ordered.

You must also be careful when you eat out, although many restaurants now offer healthy choices. You may want to ask the restaurant's staff for more information about their menu choices.

What About Fats?

In addition to watching the cholesterol content of your foods, you'll probably want to keep tabs on saturated fat and trans fats.

According to the USDA, saturated fats can raise "bad cholesterol" or the low-density lipoproteins (LDL); this is the artery-clogging stuff that can lead to heart attacks or strokes.

Trans fats have also been linked to increased LDL levels. The USDA recommends limiting saturated and trans fats as much as possible.

Unsaturated fats, however, can be good for the body. According to the USDA, most of the fat in your diet should come from unsaturated fats. Seeds, nuts and fish are all good sources of these healthy, unsaturated fats.

10 Tips to Reduce Stomach Fat

2012-01-08T07:34:00.001-08:00

1. Short of surgery, there is no simple process to quickly remove the fat. Reducing it requires time, patience and work.

2. When you exercise, make sure your movements are smooth and controlled.

3. Do your best to not arch your back during your abdominal workout. Arching your back can strain the muscles in your lower back and increase the length of time it will take to lose the fat.

4. Lots of people think that, in order for exercise to be effective, exercise must be done until the person feels out of breath and physically tapped. This couldn't be farther from the truth. Exercise until it feels uncomfortable and then cool down. As time goes on, you'll find that the time it takes to feel winded or uncomfortable gets longer and longer.

5. Sit ups, when not paired with a full body workout do not actually flatten your stomach. In fact, unless you are working your entire abdominal region (and the rest of your body), sit ups will tone your abdominal muscles, making them more pronounced behind the layer of fat--making your stomach fat even more obvious!

6. Do some crunches when you would normally be lying around and doing something passive (like watching television or listening to music). Crunches are one of the best exercises you can do to work your abdominal muscle area.

7. Keep your workout routine varied. The more you do an exercise, the more your muscles will become used to it and the less effect it will have on your muscle tone and it will make it harder for you to get into shape.

8. Make sure that you are eating a healthy diet. All of the exercise in the world won't do you any good if you aren't eating healthy as well. Healthy foods have fewer calories and are easier for your body to digest.

9. Stay away from saturated fats and foods containing high fructose corn syrup. Saturated fat and high fructose corn syrup are two of the leading reasons why people have problems with belly fat in the first place.

10. Maintain proper posture. By sitting up straight you will be able to reduce the appearance of your stomach fat. Proper posture will also help you when you work out and you'll find that you have less muscle aches!

Managment Of Cardiac Hypertrophy Flow chart

2012-01-02T23:38:00.000-08:00

Assessing Pain in Loved Ones with Dementia

2012-01-02T23:35:00.001-08:00

Persistent pain is common among older persons, who are more likely to suffer from problems such as arthritis and other chronic conditions. The person with dementia often has trouble communicating his or her feelings or thoughts—and this can mean the inability to tell you if a physical problem, such as pain, exists.
If your loved one has dementia, determining if he or she is experiencing pain may be up to you. Careful observation can reveal important clues to let you know that he or she is experiencing pain.

These clues can include:

Facial expressions: frowning, looking frightened, grimacing, wrinkling his or her brow, keeping eyes closed tightly, blinking rapidly, or exhibiting any distorted expression.
Verbalizations/vocalizations: moaning, groaning, sighing, grunting/chanting/calling out, breathing noisily, asking for help or becoming verbally abusive.
Body movements: rigid or tense posture, fidgeting, pacing or rocking back and forth; restricted movement, gait or mobility changes.
Behavioral changes: refusing food or showing any appetite change; change in sleep/rest periods; wandering; stopping common routines.
Mental status changes: crying, showing increased confusion or irritability, acting distressed.

When does the pain occur?

During movement: Signs could be grimacing or groaning during personal care (such as bathing), walking, or transferring (from bed to chair, for example).
Without movement: Does your loved one appear agitated or have other behavioral changes, such as trouble sleeping, loss of appetite, or reclusiveness?

If you see any of these signs, talk to your healthcare provider as soon as possible, telling him or her what you have noticed and giving examples. Focus on when the pain occurs, and how it seems to be experienced (burning? aching? stabbing?) and whether it occurs with or without movement. Tell your healthcare provider what, if anything, relieves the pain. It is important to provide your healthcare professional with a history of all prescription and over-the-counter medicines your loved one now takes and has taken in the past, writing down all medications and dosages.

Pain in the Elderly: When Someone You Love Is in Pain

2012-01-02T23:34:00.000-08:00

While arthritis is the most common cause of pain for people over age 65, circulatory problems, shingles, certain bowel diseases and cancer are other common reasons for pain in older people. Nerve damage can also cause severe and constant pain.
Some people think that pain is natural with old age or that when older people are not clear in explaining the cause of their pain they are just complaining. Both of these views are wrong. There is almost always a real problem behind the aches and pains.
Pain can lead to other problems. People with pain may lose the ability to move around and do everyday activities. They may have trouble sleeping, experience bad moods and have a poor self-image. People with pain also often have anxiety or depression. They may be at greater risk for falls, weight loss, poor concentration and difficulties with relationships.
Most pain can be controlled, usually through a combination of drug and non-drug strategies, which should be discussed with a healthcare provider.

Caring for someone in pain or at risk for pain is often an ongoing process. As various strategies are tried, it may help to keep in mind two basic principles:

Believe the person you are caring for. People with pain are the only ones who know how much pain they are feeling. Pain is whatever the older person says it is and exists whenever he or she says it does. If people with pain feel that others do not believe them, they become upset and may stop reporting their pain accurately. This makes controlling the pain more difficult.
Every person has the right to good pain control. Your job as a caregiver is to make sure that good pain control is provided. Tell health professionals if pain does not improve with treatment and ask them to try new treatments until the pain is controlled. Your goals are to help evaluate and relieve pain and to keep health professionals informed about pain levels and responses to pain treatments.

What You Can Do to Help
Evaluate pain:

Ask about the pain. No medical test can tell you whether or not a person is in pain. The best way to find out if a person is in pain is to ask. A good way of asking is to say, “How bad is your pain right now on a scale from 0 to 10, with 0 being no pain and 10 being the worst pain you ever had?” Don't contradict or argue about these ratings.
Listen for words other than "pain." Older people may use different words to describe their pain, such as “discomfort,” “soreness” or “ache.”
Look for behavior or body language that could be a response to pain. The older person may be unwilling to report pain or be unable to communicate about pain in words. Behaviors to look for include facial expressions or groaning when moved

Sinusitis: Acute or Chronic?

2012-01-02T23:33:00.000-08:00

What is Sinusitis?
If you've never given your sinuses much thought, a bout of sinusitis can make you think about nothing else. Sinusitis is used to describe any condition where the sinuses become inflamed. Sinuses are the four pairs of air-filled pockets located around the nose and eyes. They are designed to strengthen your skull, filter the air that comes through your nose, add resonance to your voice and help remove mucus from the body. If they become blocked, mucus can't drain properly and air pressure can build up in the sinuses, resulting in the familiar headache and congestion.
Although "sinusitis" and "sinus infection" are often used interchangeably, an infection is only one of many possible causes. The sinuses can also become inflamed by allergens or other environmental irritants, or if you have structural abnormalities in your nose that interfere with sinus functioning.
Your doctor might suspect sinusitis if you show up complaining of a headache, especially one that gets worse when you lower your head, tenderness around the eyes and nose, and thick greenish-yellow nasal discharge. However, not all cases of sinusitis are created equal. One of the major distinctions that physicians use when diagnosing sinusitis is whether it's an acute or a chronic problem.
Acute Sinusitis
An acute infection is one that crops up seemingly out of nowhere. You could be breathing free and easy one day and then struck with an unbearable sinus headache the next.
In most cases, acute sinusitis occurs after a particularly nasty cold. The cold virus causes the mucous membranes in your sinuses to swell and become less effective at draining mucus. The mucus and other material sitting around in your sinuses becomes perfect food for bacteria, leading to a bacterial infection in the sinuses.

Although a bacterial infection following the cold is the most common cause of acute sinusitis, it can also be caused by allergies or viral and fungal infections.
If you have symptoms of sinusitis, your doctor will probably examine you and use a long swab to take samples from your nasal passages and sinuses. These samples can then be analyzed for signs of bacterial or fungal infection. Nasal swabbing doesn't usually hurt, but it can be uncomfortable, especially if you have structural abnormalities like a deviated septum.
Acute sinusitis is usually easy to treat. In some cases, it clears up on its own, but anti-inflammatory painkillers such as ibuprofen and aspirin can help alleviate most symptoms. Your physician might also prescribe antibiotics or allergy medication, depending on the cause of your sinusitis. Washing the sinuses out with saline solution (using a saline nasal spray, a sinus cleansing kit or neti-pot) can also help to alleviate the symptoms of acute sinusitis.
Chronic Sinusitis
If you have sinus headaches and congestion that never seem to go away, or that go away and come back repeatedly, you could be experiencing chronic sinusitis. You have sinus passages that are constantly inflamed, and this causes chronic headaches, difficulty breathing and postnasal drip into the throat.
Unfortunately, in many cases the cause of chronic sinusitis is unknown. Allergies may be a factor, in addition to tiny nasal polyps that can aggravate the sinuses and cause chronic sinusitis.
Chronic sinusitis can be tough to treat because it can be difficult to figure out what's causing it. Acute flare-ups can usually be treated with painkillers, although this won't fix the underlying problem. Your physician might suggest that you wash your sinuses out regularly with saline solution to remove some of the mucus and keep your sinuses from drying out. In extreme circumstances, surgery to remove polyps or enlarge the sinus passages may be recommended.
Whichever type of sinusitis you have, do your best to treat it. A nasty little sinus infection can quickly turn into a more severe one that can spread throughout your body. So, if you find yourself complaining of a sinus headache and congestion for more than a couple of days, visit your doctor to discuss treatment options.

Sickle Cell Anemia

2012-01-02T23:32:00.000-08:00

Sickle cell anemia is a painful, inherited condition in which the red blood cells become abnormally shaped. It may lead to pain or a number of other serious complications including stroke, life–threatening infection or end-organ damage.

Red blood cells transport vital oxygen to the limbs and organs. These cells are normally disc–shaped. In people with sickle cell anemia, a large number of these red blood cells become sickle- or crescent–shaped.
Hemoglobin, a protein molecule present in all red blood cells, is responsible for transporting oxygen from the lungs to the tissues around the body. However, in people with sickle cell anemia, a sickle–shaped red blood cell develops as a result of the presence of an abnormal hemoglobin called hemoglobin S. Normally red blood cells contain hemoglobin A. But with hemoglobin S, there is a reduction in the amount of oxygen transported in the red blood cells.
As a result of this reduced oxygen, the cells change shape. These sickle-shaped cells are harmful because they often get stuck in small blood vessels, obstructing the flow of blood. This can lead to a number of complications, including recurrent episodes of pain known as asvaso-occlusive sickle cell crises.

These structurally abnormal cells also become very fragile and begin to be broken down prematurely, at a rate faster than the body can replace them. As a result, patients with sickle cell anemia often have a lower-than-normal number of red blood cells in their blood, condition called anemia. This can lead to a number of symptoms including fatigue, jaundice (yellowing of skin and eyes) and shortness of breath.
Sickle cell anemia can affect only someone who has inherited hemoglobin S from both parents. A person who inherits hemoglobin S from only one parent can have sickle cell trait (AS). Known as carriers, these people with sickle cell trait usually have no symptoms. They can, however, pass the trait onto their children.
To determine if a person has sickle cell anemia or sickle cell trait, physicians may order a number of blood tests (e.g., hemoglobin electrophoresis, sickle cell test). Newborns are routinely screened for the abnormal gene in many states. Adults, older children and fetuses can also be screened.
According to the Sickle Cell Disease Association of America, there are approximately 70,000 people living with the sickle cell anemia in the United States. Most of these patients are African American and Hispanic.
Currently, bone marrow transplant is the only cure for sickle cell anemia. The procedure, however, is risky, and it is often difficult to find a suitable donor. When a bone marrow transplant is not an option, the focus of treatment is on relieving pain and preventing crises and other complications

Scoliosis

2012-01-02T23:31:00.001-08:00

Scoliosis is an abnormal sideways curvature of the spine that is usually painless, but can result in chronic back pain if left untreated. Severe cases in young children can cause deformities, impair development and be life-threatening.

Scoliosis is most often found in patients between 10 and 14 years old, though the condition can also affect infants. In infancy, boys are at higher risk for scoliosis than girls, but girls are at much higher risk for developing scoliosis after age 3. Regular checkups by the primary care physician are necessary to notice this problem at an early phase, with early treatment intervention.
In most people, the spine appears straight when viewed from behind. However, patients with scoliosis have one or more side–to–side spinal curvatures. Scoliosis is diagnosed when a patient has a spinal curvature greater than 10 degrees.
Scoliosis patients who wear a back brace over an extended period of time can usually prevent further curvature of the spine. Left untreated, scoliosis can become more severe, resulting in ongoing back pain and breathing difficulties. In severe cases of scoliosis, surgery may be necessary to restore the spine.

About scoliosis

Scoliosis is an abnormal sideways curvature of the spine that is typically found in children and adolescents. In most cases, scoliosis is painless. However, it can become gradually more severe if left untreated, resulting in chronic back pain. In young children, severe cases can cause deformities, impair development and be life-threatening.
In most people, the spine appears straight when viewed from behind, with the lower back bending slightly inward and the upper back bowing a little outward. However, scoliosis patients have one or more side–to–side spinal curvatures that can appear in the shape of an “s” or a “c.” Though this curve is not always visible, it can be seen from behind in many patients. This is especially true in severe cases.
Scoliosis, which comes from the Greek word for “crooked,” is usually diagnosed when a patient has a spinal curvature greater than 10 degrees. It is most often found in patients between 10 and 14 years old, although it can be present in infancy. Infant boys are at higher risk for scoliosis than girls, but girls are at much higher risk for developing scoliosis after age 3.
The cause of about 80 to 85 percent of all scoliosis cases is unknown (idiopathic), according to the National Institute of Arthritis and Musculoskeletal and Skin Diseases. The most common form of scoliosis is known as adolescent idiopathic scoliosis, which occurs when a patient is 10 years old or older. Other forms of scoliosis include infantile idiopathic scoliosis (birth to 3 years) and juvenile idiopathic scoliosis (ages 3 to 10 years). Scoliosis is less common in adults.

iPhone AppStore Secrets - Pinch Media

2012-01-02T00:06:00.001-08:00

iPhone AppStore Secrets - Pinch Media

AppStore Secrets’  (What We’ve Learned From 30,000,000 Downloads)   Greg Yardley  Co‐Founder & CEO  greg@pinchmedia.com  646‐330‐8540 
30,000,000 Downloads?!  (Actually, it’s a fair bit more than that by now.)  • Since AppStore launch, Pinch Media has provided  developers with an analyUcs library to monitor app usage  – unique users, sessions, usage Ume, etc.   • Since AppStore launch we’ve also been collecUng every  bit of detail possible from the AppStore – rankings, price  changes, you name it – and tying it back to our analyUcs.  • Our stuﬀ’s in a few hundred applicaUons right now – it’s  been in the #1 free and paid applicaUon several Umes  each, and has been in at least ten of the top 100 free  applicaUons for a while now.  • With all of this data, you learn a few things.   
ApplicaUon Rankings  (How does the AppStore work, anyway?)  For every ranked list on the AppStore, here’s a good  rule of thumb:  24‐hour   rolling window   of units downloaded  (So bunch up your publicity.) 
What do you get by appearing on a list?  • Appearing on a top 100 list increases daily  new users by an average of 2.3x.  • Greater gains result from appearing in the top  25 and top 10 lists – more variable, but oaen  an order of magnitude.  • However, it’s not permanent.  Apple’s  AppStore is structured for maximum turnover. 
Case Study A: Well‐Timed Price Cut 
Case Study B: Not‐So‐Well Timed 
Case Study C: CounterproducUve? 
In general…  • Don’t mess with a posiUve download trend.  • Decreasing price is oaen worthwhile.  • Aaer you’ve been broadly exposed,  experiments have less eﬀect.   The average price cut increased demand by 130%.  The average price increase drops demand to 25%. 
What do I need to get on a list?  For free applicaUons:  Top 25 Top 100 six months ago 10,000 1,000 three months ago 11,000 1,500 today 20,000 5,000 (Apple had a big Christmas!) 
Case Study D: Happy Holidays 
Do I have a community?  (aka ‘How much is my app used?’)  • So you’ve got a million downloads – congrats!   But what percentage use your applicaUon the  next day?  The day aaer?  • The biggest applicaUons in our system have  +3MM downloads – but what kind of acUve  user base does a download translate into? 
Free ApplicaHons ‐ Usage Over Time  25.00%  Users Returning (% of Day 0)  20.00%  15.00%  10.00%  5.00%  0.00%  1  11  21  31  41  51  61  71  81  91  Days Since First Used 
Paid ApplicaHons ‐ Usage Over Time  35.0%  Users Returning (% of Day 0)  30.0%  25.0%  20.0%  15.0%  10.0%  5.0%  0.0%  1  11  21  31  41  51  61  71  81  91  Age Since First Used 
ApplicaHons By Category ‐ Usage Over Time  30.0%  Entertainment  Users Returning (% of Day 0)  Games  25.0%  Sports  Lifestyle  20.0%  UUliUes  15.0%  10.0%  5.0%  0.0%  1  4  7  19  25  28  31  37  49  55  58  61  67  79  85  88  91  97  100  10  13  16  22  34  40  43  46  52  64  70  73  76  82  94  Days Since First Use 
In other words…  • Users stop using the average applicaUons  prely quickly.  Long‐term audiences are  generally 1% of total downloads.  • Paid applicaUons generally retain their users  longer than free applicaUons, although the  drop‐oﬀ is sUll prely steep.  • Sports seems beler at retaining users over  the short term; entertainment at retaining  users over the long term.   
How long are they using it?   • For certain applicaUons, the length of Ume  users use the applicaUon is important.   • Branded applicaUons care deeply about  engagement.  • ApplicaUons showing ads periodically also care  about session length, for obvious reasons.  • In general, every second the app’s open is a  second it can be seen by or recommended to  others.   
So should I give it away or not?  • Anyone browsing the top free applicaUons  knows that adverUsing is an opUon.  • The biggest player is AdMob, but Pinch Media  has some partnerships with ad networks that  supply some of these ads.   • However… I used to be much more  enthusiasUc about adverUsing than I am today.   Here’s why: 
Total ApplicaHon Runs Since First Use  12  10  Total ApplicaHon Runs  8  6  4  2  0  1  11  21  31  41  51  61  71  81  Days Since First Use 
Average ‘free vs. paid’ raUos:  • for total unique users:  7.5 to 1  • for total number of Umes used:  6.6 to 1  • for total Ume spent using the applicaUon:  3.9 to 1   
ExtrapolaUng…  • Assume free applicaUons are run, at most, a  dozen Umes per user.  • We see free applicaUons run, on average, 6.6  Umes as oaen as paid applicaUons.  • A paid applicaUon returns at least $0.70 / user.  • Doing the math – 12 x 6.6 = 80 sessions.  • Can the average applica/on make more than  $0.70 oﬀ adver/sing in 80 sessions?    
Answer: Hell no.  Earning $0.70 in 80 sessions requires revenue of  $8.75 per thousand runs.  If you can show one ad per session, that’s an  $8.75 CPM.  Right now, with the ad market how it is,  adverUsing rates of $0.50‐$2.00 CPM are  much more typical.  The typical applicaUon would have to bombard  its users with ads to beat the money it’d make  from paid sales.     
But adverUsing isn’t always a bad idea.   • Some applicaUons beneﬁt from network  eﬀects, and get far more than 6.6x the users  they’d get if they charged.  • Some applicaUons are excepUonally ‘sUcky’ –  users use the app far more than average.  • Some applicaUons – generally, ones catering  to people with money – can command beler  adverUsing rates than usual.  
CumulaHve ApplicaHon Runs Since First Use, By Decile  45  40  35  30  ApplicaHon Runs  25  20  15  10  5  0  1  6  11  16  21  26  31  36  41  46  51  56  61  66  71  76  81  86  91  96  Days Since First Used 
CumulaHve ApplicaHon Runs Since First Use, By Decile  CPM  45  < $2.00  40  35  30  ApplicaHon Runs  25  20  15  ~ $7.00  10  ~ $15.00  5  ~ $35.00  0  1  6  11  16  21  26  31  36  41  46  51  56  61  66  71  76  81  86  91  96  Days Since First Used 
To sum up…  • Only a few (<5%) high‐performing applicaUons  are suitable for adverUsing right now, and you  don’t know if you’ve got one unUl aaer launch.   • In other words ‐ unless there’s something  inherent about the app that screams free, sell it.  • Install analyUcs in your applicaUon and watch  your sessions per user over Ume.  Within a few  weeks, you’ll know if you’ve got a sUcky  applicaUon.  • Only release an ad‐supported version when you  have data strongly indicaUng success. 
Again, summing up ‐  • Usage Ume declines by almost a third in the  ﬁrst month aaer use, stabilizing at just under  ﬁve minutes.   • Paid applicaUons see slightly more use soon  aaer installaUon, and are used for slightly  longer periods.  • The biggest usage diﬀerenUator is category –  games are used for longer periods than any  other type of applicaUon. 
This was actually a sneak preview  • AppStore‐wide reports are being generated  daily and will be incorporated into Pinch  Media’s reporUng site in the near future.  • Any applicaUon using our analyUcs library and  acUvely sending in data gets access to all  ecosystem‐wide reporUng for free.   • Pinch Media wants to know what else you  want baked into this reporUng.

Firefox 4: fast, powerful and empowering

2012-01-02T00:05:00.001-08:00

Firefox 4: fast, powerful and empowering

Firefox 4 1
Wait - what happened to Firefox 3.7? • Firefox 3.7 primarily motivated by out of process plugins • UX team suggested longer “bake time” for theme update • Jetpack reboot removed dependency pressures • New engineering capabilities allowed for back-porting • We turned Firefox 3.7 into Firefox 3.6.4 2
Wait - what happened to Firefox 3.7? 3.6 3.6.1 3.6.3 3.6.4 Firefox 3.6 OOPP The primary goal for Firefox 3.7 was out of process plugins, which will be shipped to users in Firefox 3.6.4 Firefox.next A1 A2 A3 A4 Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec 3
Firefox 4 4
Firefox 4 - Motivation 1. Who uses Firefox? 2. What are those people trying to do? 3. How can Firefox be the best tool for the job? 4. What does Firefox need to succeed? 5. How can Firefox help lead the Open Web forward? 5
Firefox 4 - Motivation • Who uses Firefox? • End users (early adopters, mainstream) • Web developers (early adopters, mainstream) • Firefox developers (wait - that’s us!) 6
Firefox 4 - Motivation • What are those people trying to do? • Users: interact, create, ﬁnd, learn, experience, control • Developers: build, create, express, impress, reach How can we lead How can Firefox be the Open Web? the best tool for this? What does Firefox need to succeed? 7
Firefox Themes for users... for web developers... Fast, friendly and empowering Tools for capable, fast Web apps Simpler, cleaner, faster navigation New HTML5 / Web technologies Control your relationship with websites Native multimedia capabilities Personalize and customize Great developer tools a technology base that’s... Fast, secure, optimized Faster JS, DOM, and UI Stable & secure by design 8 Optimized for today’s hardware
Firefox 4 - Plan for Users Fast, friendly and empowering Simpler, cleaner, faster navigation New, sleek, simpler default theme Control your relationship with websites Fewer user interface controls Fewer pixels between user and content Personalize and customize Performance optimizations (user experience) User experience improvements No more modal dialogs No interruptions at startup Updates apply in the background Faster navigation for today’s web users Switch to tab Dedicated “application tabs” PLANS Tab Candy MIGHT CHANGE (please don’t overreport)
PLANS MIGHT Simpler, cleaner, faster navigation New sleek, simpler default theme CHANGE (please don’t overreport)
PLANS MIGHT Simpler, cleaner, faster navigation Performance optimizations CHANGE (please don’t overreport)
PLANS MIGHT Simpler, cleaner, faster navigation Faster navigation for today’s web users CHANGE (please don’t overreport)
Firefox 4 - Plan for Users Fast, friendly and empowering Simpler, cleaner, faster navigation Control your relationship with websites Simple, powerful control over websites’ permissions Personalize and customize One-click overview of user/site relationship Backup and share user data with Firefox Sync Single click sign on to websites PLANS MIGHT CHANGE (please don’t overreport)
PLANS Managing your relationship MIGHT Control over websites’ permissions CHANGE with websites (please don’t overreport)
Firefox 4 - Plan for Users Fast, friendly and empowering Simpler, cleaner, faster navigation Control your relationship with websites Personalize and customize New customization management interface Easier to discover and ﬁnd relevant add-ons Install add-ons without restart Jetpack based add-ons running out of process PLANS MIGHT CHANGE (please don’t overreport)
PLANS MIGHT Personalize and customize New Add-ons Manager CHANGE (please don’t overreport)
Firefox 4 for Users: Risks and gaps Theme Current Projects Gaps & Risks • Started theme changes on trunk Simple, clean • Switch-to-tab on trunk, “App Tabs” work started • Work begun to remove modal dialogs • Need to prioritize and resource user experience performance issues • Need to identify measurements & targets for performance issues fast navigation • Work planned for updater improvements • Need to address performance problems from dirty proﬁles • User experience performance issues identiﬁed • Must quickly ﬁnalize use cases and designs for permissions manager Giving users • Designsfor user control over permissions started • Weave planning to be ready for ﬁrst beta • Must resource permissions manager work control & ownership • Account Manager evaluation version released • Solid Weave integration plan • Account Manager speciﬁcation still in ﬂux Full ability for • New extension manager landed • Jetpack work underway • Compatibility issues from API changes customization • New AMO interactiveness plans begun • Evangelism of Jetpack and API changes PLANS MIGHT CHANGE (please don’t overreport)
Firefox 4 - Plan for Web Developers Tools for capable, fast Web apps Bidirectionally connected apps (Websockets) New HTML5 / Web technologies Better AJAX-y interactions (PushState) Native multimedia capabilities New interactions (gesture & multi-touch) Easier layout and styling (CSS3) Great developer tools HTML5 Parser (HTML5) Content creation (contentEditable, HTML5 forms) Structured data storage (IndexedDB) PLANS MIGHT CHANGE (please don’t overreport)
Firefox 4 - Plan for Web Developers Tools for capable, fast Web apps New HTML5 / Web technologies Animation of web content (CSS Transitions,SMIL) Native multimedia capabilities Animation API (RefreshDriver) Great developer tools High quality native video playback (<video>) High quality native audio playback (<audio>) Faster 2D drawing (<canvas>) Fullscreen API 3D capabilities (WebGL) PLANS MIGHT CHANGE (please don’t overreport)
Firefox 4 - Plan for Web Developers Tools for capable, fast Web apps New HTML5 / Web technologies Native multimedia capabilities Firebug compatibility Great developer tools Remote JavaScript Debugger Web Console Web Inspector New proﬁle manager Timer API Memory Diagnostic Tools PLANS MIGHT CHANGE (please don’t overreport)
PLANS MIGHT Great developer tools Console, Inspector CHANGE (please don’t overreport)
Firefox 4 for Web Developers: Risks and gaps Theme Current Projects Gaps & Risks • CSS3, HTML5 implementation (partial) • WebSockets, CSP, PushState implementation mostly complete • Need to prioritize and evangelize based on web developer need New HTML5/Web • Multitouch Gestures in DOM underway • IndexedDB speciﬁcation unlikely to be ﬁnalized Technologies • IndexedDB spec & implementation • contentEditable bugﬁxes, HTML5 forms project speciﬁed • contentEditable / HTML5 form work likely to be partial • decisions on shipping implementations of unﬁnished speciﬁcations • CSS3, SMIL and RefreshDriver for controlling animation • OurCSS syntax maps to W3C, doesn’t match WebKit Native multimedia • updated native video support • Fullscreen API speciﬁed • videocodec path under investigation capabilities • WebGL implementation started, resourced • WebGL underresourced, driver requirements risky • some user control issues with fullscreen API • Web Console and Web Inspector work started • Inspector is behind schedule Great developer • about:memory partially implemented • Console is not as visually appealing as WebKit tools tools • Firebug compatibility tracking • about:memory needs additional resources PLANS • JSD2 planned, work starting • Proﬁle Manager is unowned MIGHT CHANGE (please don’t overreport)
Firefox 4: Plan for Platform JägerMonkey HTML5 Parser off main thread 64 bit support Startup timeline optimizations Reduced I/O operations on main thread JS threads and GC DOM Performance improvements Layers for compositing, scrolling Pathological performance investigations Fast, secure, optimized Faster JS, DOM, and UI PLANS MIGHT Stable & secure by design CHANGE (please don’t overreport) Optimized for today’s hardware
Firefox 4: Plan for Platform CSP (allowing secure pages) :visited ﬁx (privacy) ForceTLS (authenticated login) CritSmash Early Security Reviews PAKE (authenticated login) Fast, secure, optimized Faster JS, DOM, and UI PLANS MIGHT Stable & secure by design CHANGE (please don’t overreport) Optimized for today’s hardware
Firefox 4: Plan for Platform Graphics compositing with Layers Hardware acceleration using Direct2D Multitouch support Aero Peek integration OSX integration Standards for contacts, cameras, microphones Fast, secure, optimized Faster JS, DOM, and UI PLANS MIGHT Stable & secure by design CHANGE (please don’t overreport) Optimized for today’s hardware
Firefox 4 Platform: Risks and gaps Theme Current Projects Gaps & Risks • JägerMonkey work started • JägerMonkey targets still under evaluation Faster JS, DOM and • DOM performance improvements begun • JS threads and GC plan in place • DOM performance measurements hard to prove UI responsivness • Over 50% of I/O off the main thread • Our use of cache is potentially holding us back immensely • Several ideas for responsiveness, but all unowned • Layers for graphic compositing and scrolling improvements Stable and secure • :visited • CSP, change complete ForceTLS implementations well underway • No sandboxing beyond OOPP for Jetpack and plugins by design • CritSmash program tracking to targets • Direct 2D optimizations Optimized for • Harfbuzz for text rendering • Decisions need to be made for supported/unsupported OSes • No plan for Firefox on touch-based devices (Fennec only?) today’s hardware • Multitouch support • Need plan for driver hell in Direct2D space PLANS • Windows 7 feature integration MIGHT CHANGE (please don’t overreport)
Firefox 4: Release Milestones 3.6 3.6.1 3.6.3 3.6.4 3.6.5 3.6.6 3.6.7 3.6.8 Firefox 3.6 OOPP mozilla 2010 summit String, UI freeze Firefox 4 frequent beta updates ship A1 A2 A3 A4 A5 Beta RC1 API freeze Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec PLANS MIGHT CHANGE (please don’t overreport)
Firefox 4 - Beta Program • Aimed at early adopters and mainstream users • Frequent updates (14 - 21 days) • Interactive • Focused on gathering feedback and data from “the ﬁeld” PLANS MIGHT CHANGE (please don’t overreport)
Firefox 4 - First Beta (OMGNOTFINALDONOTQUOTE ) just beltzner’s proposal • Most of the new theme for user evaluation • New extension manager for user / add-on developer evaluation • Tab management improvements, basic application tab support • HTML5 parser, CSS3 transitions, CSP, WebSockets, :visited • “Reference” Layers implementation PLANS MIGHT CHANGE (please don’t overreport)
Firefox Platform: Doing two things at once • in 2009 and early 2010 we proved that we can split our focus • once we branch for beta, must have plans in place • priority will be given to full content/chrome process separation • will start developing & communicating those plans next month PLANS MIGHT CHANGE (please don’t overreport)

Web 2.0

2012-01-02T00:04:00.000-08:00

Web 2.0

Web 1.0 was Commerce Web 2.0 is People - Ross Mayfield Web 2.0 seems to be like Pink Floyd lyrics: It can mean different things to different people, depending upon the your state of mind. - Kevin Maney
Introduction
- The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International in 2004
- The phrase "Web 2.0" hints at an improved form of the World Wide Web
- Emphasizing tools and platforms that enable the user to Tag, Blog, Comment, Modify, Augment, Rank, etc.
- The more explicit synonym of "Participatory Web"
Principles of Web 2.0
No Products but Services
- “ There are no products, only solutions”
- Not what customer wants but why they want
- A problem solving approach
- Simple Solutions
Customization
- Every individual is unique
- Some people want to be different
- Allow him to choose instead of forcing him to use what you have made
- Make him feel home
- e.g.
- e.g. (This slide is better for reading online )
Customization
- Every individual is unique
- Allow him to choose instead of forcing him to use what you have made
- Some people want to be different
- Make him feel home
- e.g.
- My yahoo, Google Homepage, myspace, my naukri??
- Firefox extensions
- e.g (This slide is better for taking printouts) .
Focus on the “Long Tail”
- Reach out to the entire web
- To the edges and not just to the centre, to the long tail and not the just the head
- Leverage customer-self service
- e.g. Google, StumbleUpon, orkut
Harnessing Collective Intelligence
- Network effects from user contribution are the key to market dominance in Web 2.0 era
- The Wisdom of crowds – Users add value
Harnessing Collective Intelligence..
- Some systems,designed to encourage participation
Harnessing Collective Intelligence
- But only a small percentage of users will go to the trouble of adding value to your applications via explicit means.
- Therefore web 2.0 companies set inclusive defaults for aggregating user data and building value as side effect of ordinary use of the application.
- It requires radical experiment in trust
- “ with enough eyeballs, all bugs are shallow”
- - Eric Raymond
Specialized Database
- Every significant application to date has been backed by a specialized database
- Database management is the core competency of Web 2.0 companies
- “ infoware” rather than merely “software”
Who owns the data
- Control over data has led to market control and oversized financial returns
- It will provide a sustainable competitive advantage to the company
- Especially is data sources are expensive to create or amenable to increasing returns via network effects
- Race is to own certain classes of core data e.g. naukri.com, 99acre, yahoo
End of the Software Release Cycle
- “ Release Early and Release Often”
- “ Perpetual BETA”
- Daily operations must become a core competency
- Software will cease to perform unless it is maintained on a daily basis
End of the Software Release Cycle..
- Automate the maintenance process
- Real time monitoring of user behavior
- “ Put two or three new features on some part of the site everyday, and if user don’t adopt them, take them out. If they like them roll them out on entire site” - Anonymous
Software above the level of a Single Device
- The PC is no longer the only access device for internet applications
- Applications that are limited to a single device are less valuable than those that are connected.
- Design your application from the get-go to integrate services across handheld devices, PCs, and internet servers.
Benefits of Web 2.0
- Recruitment:
- Due to the cutting-edge underlying technologies and usability-focused interfaces (the ‘cool’ factor)
- Organisations adopting Web 2.0 tend to attract sophisticated, high-caliber technical candidates.
- Reduced cost:
- Not only are Web 2.0 offerings low-cost, but the same techniques can also be applied to existing (non-Web 2.0) products and services, lowering costs.
- For example, wikis can enable your users to build documentation and knowledge base systems, with relatively little investment from yourself.
- Loyalty
- The open, participatory Web 2.0 environment encourages user contribution, enhancing customer loyalty and lifespan.
- Marketing/PR.
- By taking advantage of the aforementioned benefits, marketing and PR teams can implement low-cost, wide-coverage, viral strategies.
- Search Engine Optimisation (SEO)
- Web 2.0 delivery mechanisms - such as Blogs and RSS - significantly enhance search engine exposure through their distributed nature
Benefits of Web 2.0
Summing Up
- No products but solutions
- Customization ability
- Focus on long tail
- Users add value
- Specialized Database
- Perpetual Beta
- Software above the level of single device
So Far So Good
- In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google.
2005 2006
What Next ??
Web 3.0
- This term that has been coined to describe the Semantic Web
- It promises to “organize the world’s information”
- Can reason about information and make new conclusions

Testing Mobile JavaScript

2012-01-02T00:03:00.000-08:00

Testing Mobile JavaScript

Testing Mobile JavaScript John Resig June 2010
I’ve been researching and trying to make sense of the mobile space recently. Started preparations in 2009 (with the creation of TestSwarm).
Cross-browser mobile web development is crazy. (...but not nearly as crazy as it use to be.) I’ve seen things...
A Simple Goal ✤ Started with a simple goal: ✤ To make sure that jQuery works on the most popular mobile platforms and browsers. ✤ As it turns out, it’s really hard to deﬁne the scope of the problem.
Questions: Answered ✤ Three questions that need to be answered before doing mobile development: ✤ What platforms and browsers are popular? ✤ What browsers are capable of supporting modern scripting? ✤ What devices and simulators do I acquire to test with? ✤ To answer those questions we need good data.
Best Stats? ✤ Who has the best statistics on the mobile market? ✤ StatCounter and Gartner seem to be tops. ✤ StatCounter covers billions of hits per month. ✤ Gartner is well-respected and knows sale information well. ✤ AdMob is decent for speciﬁc platforms (iPhone, Android). ✤ That being said: Very little actually-useful information leaks out.
Lack of Information ✤ Right now ﬁnding this information is a challenge. ✤ As a result, developers develop for what’s in front of them:
Platforms
Platform Sales
Hard Question ✤ What versions of those platforms are popular? ✤ No one seems to know, or isn’t talking about it.
Browsers
Hard Question ✤ What versions of those browsers are popular? ✤ No one seems to know, or isn’t talking about it. ✤ Supposedly Yahoo is going to be releasing some information soon, we’ll see. ✤ Right now it’s considered to be a competitive advantage to keep it private.
Testing Strategy ✤ Draw a line in the sand ✤ Buy Devices, Download Simulators ✤ Automate testing (TestSwarm!)
Drawing a Line ✤ Yahoo!s Graded Browser Support technique is optimal. ✤ Qualify which browsers you will support (actively test against) and give them a grade. ✤ A = Full support, C = Fall back to old site, Other = Assume full support.
My God... it’s full of browsers... Mobile Graded Browser Support: Market share + Browser quality
Testing Browsers ✤ Two options: ✤ Buy devices and/or ✤ Download simulators ✤ Simulators are good for most automated testing. ✤ Any sort of interaction testing you’ll want to do on a physical device. ✤ Always good to do a sanity check on a physical device before going live.
Simulators ✤ Simulators are available for most platforms and browsers. ✤ Most simulators require Windows to run (some require Perl or Java) ✤ Some browsers even provide standalone executables (Opera, Fennec). ✤ Getting the simulators running can be a real bear.
Automated Testing ✤ Once you have simulators (or physical devices) up and running you’ll want to interact with them as little as possible. ✤ Automated test execution will be really important. ✤ TestSwarm was developed for this express purpose: Make it easy to push tests out to a large number of clients (even mobile).
Platforms ✤ Symbian (S60 / UIQ) ✤ iPhone OS ✤ Blackberry OS ✤ Android ✤ Windows Mobile ✤ WebOS ✤ Maemo / Meego
Symbian
Symbian S60 ✤ The most popular mobile OS - heavily used by Nokia. ✤ v5.0 is for touch screen devices (Equiv. to Safari 3.1) ✤ v3.0 is the latest for ‘regular’ devices (Equiv. to Safari 2.0) ✤ 2 ‘feature packs’ have been released ✤ The oldest, active, mobile browser that should be supported. ✤ Simulators available on Nokia.com.
Symbian S60 B A B?
Symbian UIQ ✤ A now-dead implementation of the Symbian OS last released in 2008. ✤ Appears to still be in use, some what, but quickly becoming irrelevant. ✤ Uses Opera Mobile (8.6, 8.65) as its built-in browser. ✤ UIQ is dead and Nokia doesn’t distribute the simulator any more. I found a guy in Russia that has some extra copies (totally legit, heh).
Symbian UIQ C C
iPhone OS ✤ Apple’s super-popular mobile OS ✤ Apple is very good about pushing updates, almost all users are on the latest OS version. ✤ Current with Safari 4 ✤ A gotchya: Does not have ﬁxed position support (making it difﬁcult to implement toolbars). Recommend: TouchScroll library. ✤ Simulator is part of the iPhone SDK.
iPhone Simulator No 2.x simulator! B A A
Blackberry OS ✤ Blackberry continues to be enormously popular - and growing rapidly. ✤ Ships with a custom browser, will be switching to a WebKit-based one in 6.0. ✤ Anything older than Blackberry 4.6 is really frightening. ✤ Andrew Dupont calls 4.6 the “rubicon”. ✤ 4.6/4.7 have some strange quirks, 5.0 is pretty decent. ✤ Blackberry provides simulator downloads on their dev site.
Blackberry OS B B B
Android ✤ Rapidly growing OS from Google. ✤ Tons of manufacturers are modifying and shipping it. ✤ Expect Android to grow drastically over the next couple years. ✤ Lack of control has yielded extreme version fracturing. ✤ Simulators are an easy download.
Android A A A
Windows Mobile ✤ Windows Mobile 6.5 is the current release. ✤ Uses IE 6 as its rendering engine. ✤ Window Mobile 7.0 is coming soon. ✤ Uses IE 7 as its rendering engine. :-( :-( :-( :,( ✤ Window Mobile 6.1 is still relatively popular but is based off of IE 4.0 - this is a non-starter. ✤ Windows Mobile 6.5 simulator is an easy download.
Windows Mobile 7.0? :-( F B
WebOS ✤ Palm’s (HP’s?) Mobile OS ✤ Has a minimal amount of traction. ✤ Built off of WebKit, easy to support. ✤ 1.4 simulator ships with 1.3 browser (wtf!?) ✤ I’m testing using a physical Palm Pre. ✤ Palm Pre simulator is an easy download. A
Maemo / Meego ✤ Linux-based OS used for tablets (and potentially phones). Used by Nokia. ✤ Not very popular. ✤ Has a browser called ‘MicroB’ that C uses Gecko. ✤ Mostly interesting as Fennec is capable of running on it. ✤ Simulator requires Linux to run - haven’t ﬁgured it out yet.
Platform-Independent Browsers ✤ A number of browsers target multiple platforms. Some work directly with carriers (Opera, Netfront) whereas others provide downloads (Opera, Fennec). ✤ Opera ✤ Fennec ✤ Netfront ✤ Phonegap (App Platform)
Opera Mobile and Opera Mini ✤ Hugely popular mobile browser (especially Mini). ✤ Available on a large number of platforms. ✤ Even ships as the default browser on some. ✤ Opera Mobile and Opera Mini couldn’t be more different. ✤ Mobile is a full-featured browser. ✤ Mini is a gloriﬁed bitmap viewer. ✤ Pulls from a proxy, no JS executing on client.
Opera Mobile and Opera Mini C A C Simulator is awesome!
Fennec ✤ Codename for Firefox on mobile devices ✤ Released for Maemo, alpha release out for Android (watch this!) A B ✤ Equivalent to the latest releases of Firefox Simulator is awesome!
Netfront ✤ Used on Playstation and N-Gage ✤ Download available for Windows Mobile. ✤ Highly crippled, custom, browser. ✤ Not worth supporting. C ✤ Compatibility can be a real pain.
Phonegap ✤ Not a browser, a way to develop cross-platform applications. ✤ Uses WebKit as the rendering engine. ✤ Use HTML/CSS/JS to develop deployable apps. A ✤ Quite popular, easy to support.
Other Browsers ✤ Not worth the time for such small market share. ✤ Ozone (Uses WebKit) ✤ Openwave (Dead) ✤ Bolt (Uses WebKit) C ✤ JIL (Uses WebKit, Widget Platform)
Summary ✤ What do we need to support? Roughly: ✤ Opera 9.5, 10 ✤ Internet Explorer 6, 7 ✤ Firefox 3.5+ ✤ Safari 2, 3, 4 ✤ (and Blackberry... weeee...) ✤ Don’t assume it’ll work, download the simulators and test!
What Devices to Buy? ✤ For A level: ✤ 1 iPhone 3GS: Latest running 3.x (* Watch for new 4.x iPhone) ✤ 1 iPad: Running 3.2 ✤ 1 Nokia N97 Running S60v5 ✤ 1 Palm Pre: Running 1.4 ✤ 2 Android Phones: HTC Magic (1.5/1.6), Droid Incredible (2.1) (* Watch for new 2.2 Android) ✤ And download the Opera and Fennec Simulators and Phonegap
A -Grade Costs ✤ $315 - iPhone 3GS ✤ $499 - iPad ✤ $370 - Nokia N97 ✤ $399 - Palm Pre ✤ $349 - HTC Magic ✤ $637 - Droid Incredible ✤ Total: $2569
What Devices to Buy? ✤ For B level (in addition to A level): ✤ 1 1st Gen iPhone: Running 2.x ✤ 1 Nokia N96: Running 3.0v2 ✤ 3 Blackberry Devices: Curve 8900 (4.6), 2x Tour 9630 (4.7 and 5.0) ✤ 1 HTC HD2: Running Windows Mobile 6.5

Know All about Google

2012-01-02T00:00:00.001-08:00

All about Google

Everything you always wanted to know about Google…But were afraid to ask Paris, December 2008
This work is licensed under the Creative Commons to allow for further contributions by other specialists and web users in the coming months. To view a copy of this Attribution-NonCommercial- ShareAlike3.0 Unported license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 1712nd Street, Suite300, San Francisco, California, 94105, USA. ..……. December 2008 • Everything you always wanted to know about Google… • 2
Google key success factors : Web specific ? Scalability Network effects Data mining • Ability to easily grow at • The utility of a good or a • The web offers the marginal costs service varies with the opportunity to exploit and • Applied to infrastructures : number of users analyze a very large ability to adapt its size to • The reach of a critical amount of data high load & volumes mass of users constitutes • Users’ behavior can be • Applied to business a significant barrier to the analyzed to create models : ability to entry monetizing value monetize millions of users Openness Cocreation Business model • The traditional walled • Non-traditional actors • Advertising is not a market garden1 media strategy become part of the value but a business model becomes irrelevant chain • Any market that attract • Content and services must • Users, content creators advertising is a target for be open and interoperable and external developers Google to favor audience are given the tools to circulation create new markets and enrich services ..……. 1 Network or portal which offers only its own content or services to users December 2008 • Everything you always wanted to know about Google… • 3
1 Why won’t Google be affected by the crisis ? 2 Why is Google trying to change the mobile world ? 3 Why isn’t YouTube a content portal ? 4 Why does Microsoft fear Google ? 5 How Google wants to compete with Facebook ? 6 Why is Google buying satellites ? 7 How does Google buy traffic ? 8 Why did Google acquire DoubleClick ? 9 Why doesn’t Google monetize all its services ? 10 How does Google capitalize on Open Source developers work ? 11 How did Google capture the offline advertising market ? 12 Why is Google stealing our voices ? 13 Is PageRank a really competitive advantage ? 14 How does Google turn advertising into information and performance ? Annex: Network effect, two-sided market, glossary, financial , contact ..……. December 2008 • Everything you always wanted to know about Google… • 4
1 Why won’t Google be affected by the crisis ? 4 levers will allow Google to increase its revenues amidst the economic crisis Performance Bn$ 35 1 advertising Licenses and During a crisis, other performance revenues advertising gains market shares Internet Explosion of the Mobile non advertising + 3% 2007-2008 1 revenues On line Monetisation of +450% 2007-2008 video the Internet Mobile audience YouTube Bn$ 201 monetization 260 millions mobile subscribers increases worlwide oct 2008 1 Estimates 2008 : Revenues = 200 M $ 1 Revenues 2008 Revenues 2012 Google is in a situation in which it can resist the economic crisis and find new revenue sources, both advertising and non-advertising ..……. 1: faberNovel estimates December 2008 • Everything you always wanted to know about Google… • 5
2 Why is Google trying to change the mobile world ? (1/2) Mobile industry is based on a “ traditional” locked values chain. Operating Terminal Portal Operator Web Contents System Examples: Entry barriers stop Google from applying its models to the mobile industry: Access restricted to services/contents Limited Network Access and to their improvement • Terminals assigned to a unique operator • Operator portals favored over other portals • Difficulty of interconnecting networks • Services offered by terminal manufacturers favored over other services • Closed operating systems The mobile industry is not suited for the Google development model based on openness, interoperability and network effects. ..……. December 2008 • Everything you always wanted to know about Google… • 6
2 Why is Google trying to change the mobile world ? (1/2) In order to duplicate its open model, Google designed a three fold strategy : Android : Open Source Lobbying Telco partnerships O.S.1 • Android Developer Challenge: • Google candidacy for mobile • Pressure from Google to force Contest for developers to create license attribution aims to force the operators to offer its applications new applications for Android FCC2 to impose an openness as default options clause to the winner • Open Handset Alliance: Common initiative of 34 mobile • Sharing of advertising phone industry players • A success : clause partially revenues between Google and (manufacturers, suppliers and imposed on the winning bidder, operators distributors) aiming at spreading Verizon. Android In addition, Google developed and acquired mobile devices applications : Location-based Social Collaborative Games services Networks Tools ShareYour Grand central 3 Cab4me FreeFamilywatch Golfplay JOYit Wertago Jaiku 3 Board Google breaks open the mobile industry value chain to create an environment that will be fit to the distribution of its products and monetization model. ..……. 1 Operating System 2 Federal Communications Commission 3 Acquisitions December 2008 • Everything you always wanted to know about Google… • 7
3 Why isn’t YouTube a content portal ? (1/2) YouTube acquisition is part of a strategy to monitor key content and audience hubs. Monetise contents Give access to Organise information through various information sources of audience •A new information silo: video • YouTube bandwidth • Broadcasting of contents search spending estimated to reach through Google websites as 1M$/day1 well as other sites •Next : Speech to text technology : information • Revenue sharing logic searches within video contents YouTube has already won the audience battle … 75% … 60% May 2008 16% 9% 4%8% 2% 3% 1% 1% May 2007 Market shares of 5 leading video websites, United States (may 2008 vs.may 2007) [%]2 1 NewYork Times ..……. 2 Hitwise 2008 December 2008 • Everything you always wanted to know about Google… • 8
3 Why isn’t YouTube a content portal ? (2/2) Unlike its competition, YouTube follows an open logic and focuses primarily on developing content distribution tools : Encourage content Attract as many viewers as Monetize through relevant providers to use the service possible advertising tools • YouTube Program Partner : • Broadcasting videos on • Traditional advertising: Payed providers of semi- YouTube website and other AdSense and banners professional content Google sites (ex : Google.com, GoogleNews) • In-video advertising : Pre-roll, post-roll, overlay2 • Broadcasting contracts • Exporting videos (blogs, with major content providers social networks) and • Brand advertising: developing API1 for broadcasting video ads advanced broadcasting on within an environment third party websites coherent with the brand’s image • Broadcasting on all video devices : television, mobiles, • E-Commerce: Affiliation of multimedia players, video partner websites (Amazon, consoles Itunes, video games) YouTube acts as the platform of a two sided3 market composed of content providers and video seeking users. 1 Application Programming Interface. Standardized programming protocol allowing applications to communicate 2 Clickable text advertising displayed on a video 3 See Annex ..……. December 2008 • Everything you always wanted to know about Google… • 9
4 Why does Microsoft fear Google ? Google’s ambition isn’t limited to “in browser” Web services, but extends to any online or offline application market. Google sets out to enter the online application market, MSFT’s cash cow : Disruption of offline application Consolidation of the online market segments environment • Launching of the Office Google • Launching of Google Gears: software pack: a word-processor, Open Source project allowing an a spreadsheet program, a offline use of online applications presentation tool and a calendar • Free alternative to Microsoft Office pack • Claimed ambition of becoming a standard and encouraging online languages as opposed to offline programming languages • Acquisition of SketchUp, a 3D modeling software with a free version made available Google partly « destroys » Microsoft’s market when shifting value from offline to online ..……. December 2008 • Everything you always wanted to know about Google… • 10
5 How Google wants to compete with Facebook ? In 2007, Google launched Opensocial : a series of multi platform API allowing developers to create compatible applications with partnering social networks, Ex : Slideshare application available on Linkedin and hi5 OpenSocial is not a Facebook competitor but a «meta-social network ». Network Network effects effects Network effects Google wants to become the « social data search engine » and to monetize this data, leveraging network effects. Facebook’s platform is limited, Google’s is the whole Web ..……. December 2008 • Everything you always wanted to know about Google… • 11
6 Why is Google buying satellites ? (1/2) Since 2005, Google has been multiplying investments in all kinds of infrastructures: • Free Wifi in Mountain View • Investment in Fon: shared Wifi access Wifi Gratuit Satellite Wimax • 60 M$ Investment • Partnership • Internet access in • A mobile high-speed developing countries internet access technology • A 100 M users Baloon market by the end of Backbone1 Wifi 2008 • Partnership • 100 M$ investment announcement • Expansion of high- • Internet access speed networks technology superior to satellites for isolated areas ..……. 1 Long distance high-speed networks, core of the Internet network December 2008 • Everything you always wanted to know about Google… • 12
6 Why is Google buying satellites ? (2/2) Internet infrastructures is actually Google’s business infrastructure: Traffic on Google websites depends on internet infrastructure development and availability (Backbone, Wifi, Satellite,…) Google has three objectives when investing in the upstream part of its value chain: Strengthen and secure existing • Strengthening and securing existing infrastructure infrastructure lightens Google’s dependancy on its providers • Favouring high-speed Internet access means more Favor high-speed Internet access time spent and usage volumes, thus increases Google services usage Prioritize Internet access for • Future web users are Google services’ next unconnected countries or populations users Through infrastructures investments, Google reinforces its traffic providers and increases access to its services. ..……. December 2008 • Everything you always wanted to know about Google… • 13
7 How does Google buy traffic ? Google asserts its ability to attract users on the sole basis of its services quality and without turning to advertising… Truth is Google largely buys traffic from providers Browsers Manufacturers Toolbar Portals •Firefox: 60 million daily • In 2006, partnership users in 2008 deal with Dell to have the • The Google Toolbar is part of the web navigator, •Google finances 85% of Google search engine which makes Google the • In 2005, Google bought Firefox in exchange for appear by default on Dell a 5% stake in AOL for 1 computers default search engine having its search engine billion$ (20 million embedded in the browser • In 2008, partnership • Adobe installs it as part subscribers at time of deal) of a package with deal with Apple to have the • Google became AOL’s Google search engine Shockwave(2006) white label search engine appear by default on • Sun has been installing • Google expands its Iphones (13 million devices it as part of a package with advertising network reach sold by october 2008) Java since 2005 (20 million • Partnerships with uploads/month) manufacturers allow the search engine to be guaranteed to in a prime position. Google has the financial power to buy traffic from partners, accessing to massive audiences. ..……. December 2008 • Everything you always wanted to know about Google… • 14
8 Why did Google acquire DoubleClick ? • In 2007, Google acquired DoubleClick, one of the world leaders in display advertising : To position itself on the banner To reach for highly popular market websites Google « moves up » the long tail Market shares of main online of advertisers advertisers in relation to website traffic 1 Ad budget per advertiser Advertising < 100k 100k- >1Mon houses UV2 1M UV2 UV2 Banner Market Adbrite 4,1% 4,9% 0,5% Text ad market AOL 1,9% 6,5% 5,7% DoubleClick 9,1% 29,9% 48,0% Google 71,4% 41,6% 15,8% advertising Traditional MSN 6,6% 6,3% 12,8% market Yahoo 4,7% 7,3% 16,5% Number of advertisers Google acquired DoubleClick to gain an expertise (display) and global market shares (highly popular websites) 1 www.attributor.com/blog/2008/03/ 2 Unique Visitors ..……. December 2008 • Everything you always wanted to know about Google… • 15
Why doesn’t Google monetize all of its 9 services? Some Google services are free of charge and monetized through advertising : Blogger: blog creating tool Google Health: service for managing and storing personal medical information GoogleNews: personalized mash-up of news articles and summary Picasa: photo sharing service Google SketchUp: 3D model creating tool Goog-411: phone information service … These services are actually indirectly monetized : Tools designed to Products specifically Attract new customers generate audience are developed to improve through loss leaders made available other Google products Monetization of blogs created on Google 411 created to better the Picasa devised as a loss leader Blogger through AdSense or video indexing on YouTube towards other Google products FeedBurner Google global strategy allows strong indirect monetization of its products ..……. December 2008 • Everything you always wanted to know about Google… • 16
10 How does Google capitalize on Open Source developers work ? Google encourages development of open source applications: • Google code: platform designed for Open Source developers Supplied with guides, tutorials, code extracts of Google products • Google Search Code: code search engine Automatic referencing of all code sections that can be found on the Internet • Events created for the Open Source community: Google Summer of Code: grants awarded to Open Source student projects Google Developer Days: seminars dedicated to Google products Through support of Open Source community, Google pursues 4 objectives: Development of Open Increase of total Promotion of a more Assembling a free Source langages used Internet traffic « open » Web public relations team by Google •New applications •Increasing the •Developers’ chats are •The number of create new uses, interoperability a very effective public available Open Source leading to increased multiplies network relation tool codes encourages the total traffic effects1 emerging of new •Opensource is products becoming an •Feedback of Open advantage to attack Source developers proprietary code helps creating new strategies products Google supports the Open Source community in a spirit of collaborative creation, one of Google’s strategic pillars ..……. 1 See Annex December 2008 • Everything you always wanted to know about Google… • 17
11 How did Google capture the offline advertising market ? Online advertising market accounts for only 8% of the US market1: 3% 7% 8% Billboards Radio Most offline media (television, 44% 17% Internet Daily Press radio, press,…) begin to be IP- News Press Television ready with online versions 21% Google is exploring the offline ad market! • Ad transfer from online to offline (YouTube on television) • Entry on traditional offline markets (radio, billboards,…) • Integration of offline techniques (traditional fixed pricing) • Partial adaptation of AdWords onto radio and television Google’s entry on this market anticipates new uses and broadens its offer. Not specifically successful for now… ..……. 1 TNS Media Intelligence, US advertising market December 2008 • Everything you always wanted to know about Google… • 18
12 Why is Google stealing our voices? In 2007, Google launched Google Voice Local Search in the United States, a free and automated phone directory service : What is the business model of this free and ad-free service ? Google is creating a database of phonemes, recorded during calls in order to better its speech to text1 technologies: Creation of a Development Indexing of Indexing of all of « speech to phoneme text » YouTube audio/voice database audio tracks sources technologies 2 Bla bla bla Externalizing tasks onto users (« crowdsourcing 3») is a commonly used process by Google to improve its products. 1 Converting oral information into text 2 First experiments with political videos posted during the presidential campaign of 2008. 3 Neologism created in 2006 by Jeff Howe and Mark Robinson, Wired magazine editors ..……. December 2008 • Everything you always wanted to know about Google… • 19
13 Is PageRank a really competitive advantage ? (1/2) PageRank is Google’s link analysis algorithm that measures the probability that a page will be relevant to user’s query : Based on the correlation between the amount of links towards a page and their relevance It accounts for the notoriety of the sites that link to the page in question PageRank’s simplified formula is : (A page’s (u) PR is the sum of all PRs of pages linking to u (v), divided by the respective number of outbound links contained in pages v) Google1 claims that PageRank is one of its search engine’s main competitive advantage : A « champion of The search engine’s A tool unlikely to be democracy » « cornerstone » tampered with 1 http://www.google.fr/why_use.html ..……. December 2008 • Everything you always wanted to know about Google… • 20
13 Is PageRank a really competitive advantage ? (2/2) A tool that can’t be tampered with? An outdated technology? Sale or exchange of famous website links Launch of search engines that (webringing) don’t use tools such as Search Engine Optimization1 techniques PageRank (Cuil, Powerset) Google’s search engine success relies on other factors : Relevance guaranteed Scalable architecture Quick/simple queries by 200 other criteria • Capacity of increasing/ • Clear query interface • The search engine’s growing according to the • Simple and quick algorithm was subjected to volume of indexed pages presentation of results 450 modifications in 2007 and number of queries • 2 millions servers by 2008 PageRank is only one of many Google’s search competitive advantages. It is certainly not the main entry barrier to competitors on the search market. 1 Set of techniques aiming at improving a site’s referencing on a search engine. ..……. December 2008 • Everything you always wanted to know about Google… • 21
14 How does Google turn advertising into information and performance?(1/2) « Advertising income often provides an incentive to deliver poor quality search results» Sergey Brin & Larry Page Most advertising models present strong weaknesses Undefined Strong intrusion Weak relevance performance • Large size adverts • Influence results by • Impossible to reward • Slows down results making paid for clients efficient advertising display from a search appear first • Example : television ads engine query • Example: Opentext/Kelkoo • No direct measure of real • Little or non-existent performance targeting • Example : invoicing according to the number of displays (CPM) ..……. December 2008 • Everything you always wanted to know about Google… • 22
14 How does Google turn advertising into information and performance?(2/2) Displays advertising defines Relevance Quality Score Performance For the user Direct impact on advertising value For the advertiser Most relevant ad Qualityscore measures the relevance of the ad and is determined by the click throug rate on the ad. It impacts the display rank and Cost per Click: • Rank: relevant ads are pushed up, non relevant ads do not appear • Cost per click of the ad : performant Total cost of the advertising ads are charged less campaign is determined by the number of clicks on the ads and Less relevant ad not by the number of displays. Google’s advertising model benefits the user (improved relevance) as well as the publisher (performance based billing & rebates) ..……. December 2008 • Everything you always wanted to know about Google… • 23
Google : the network circulation value creation model Traditional value creation Network value creation Eg : Microsoft Eg : Google $ Gmail $ Apps Server Products $ Apps $ $ $ Search $ Customer engine Business products Products $ $ $ $ $ $ Partners Entertain Youtube ment $ The global value of the company relies The global value of the company relies on independent lines of on traffic between network parts products/business units (proprietary or partners) ..……. December 2008 • Everything you always wanted to know about Google… • 24
Going further : are Google’s key success factors limited to Google • Our conviction : Every company innovating in the digital industry must address and capitalize on the 6 identified key success factors to perform on digital markets. • Our proposition : faberNovel proposes to align companies strategy, development projects and existing products with these factors to ensure success optimization and market performance. Download our comprehensive White Paper « Google’s key success factors » http://www.fabernovel.com ..……. December 2008 • Everything you always wanted to know about Google… • 25
Annex • Definition : network effects • Definition : two-sided market • Pricing of a two-sided market • Glossary • Financial datas • Acknowledgement • Contacts ..……. December 2008 • Everything you always wanted to know about Google… • 26
What is a network effect? • A network effect describes how a service becomes more valuable to its users as more people use that same service Phone’s utility is limited if The utility for a user According to Metcalfe’s the network is composed raises if the network law, the utility(U) of a of 2 users broadens network is proportional to the square of the number (n) of its users U ≈ k*n2 Network effects creates critical masses of users. They represent significant barriers to entry for competitors. ..……. December 2008 • Everything you always wanted to know about Google… • 27
What is a two-sided market? • A two sided market consists of a platform allowing 2 groups of clients/providers to interact and which optimizes the revenue distribution among these groups with the objective of maximizing market sizes. Exemple of the video game market Crossed network effects Internal Price A Price B network Side A Side B effects Developers Consumers Network effects in action Internal effects Crossed effects • A potential market for a • Utility to a new developer developer gets bigger as more increases as the community of consumers enter the said market developers grows (shared knowledge) • The number of games available to the consumer increases with • Utility to a new consumer the number of developers increases as the community of working on the platform consumers grows (secondhand market) ..……. December 2008 • Everything you always wanted to know about Google… • 28
Pricing of a two-sided market Price A > 0 Price A < 0 Side A Platform1 Face A Platform1 • The platform may charge a side • … or subsidize a side • Example 1 : Apple Appstore charges • Example 3 : Google Android finances developers by taking a revenue share developers through a contest on sold applications • Example 4 : Youtube finances video • Example 2 : Microsoft makes content providers consumers pay for video games Who should you be charging? Who should be subsidized? The platform must subsidize the groupe that is most price-sensitive and charge the group that is most sensitive to the other group’s size. 1 Provided the sum of price A + price B is a fixed figure, a platform financing a group automatically charges the other group and vice versa ..……. December 2008 • Everything you always wanted to know about Google… • 29
Financial data (1/2) Revenues and Net margin (M$) Revenue distribution/activity (B$) 439 1466 3189 6139 10604 16594 Total 16,6 Revenues 0,2 1% CAGR Revenues 02-07 : 107% Net CAGR Net margin 02-07 : 112% Licences and other 5,8 34% margin revenus Partner websites (AdSense) 10,6 4203 3077 Google web sites 1465 65% 100 106 399 CA 2007 2002 2003 2004 2005 2006 2007 Net margin’s growth outperform Most of Google’s revenues still revenues’ growth come from its own websites 78% 79% 85% 2005 2006 2007 Advertising revenue share to partner web sites is increasing2 and is the highest of the market ..……. Source: Google financial tables 2007 2 : calculated as Traffic Acquisition Cost/Google Network web sites revenues December 2008 • Everything you always wanted to know about Google… • 30
Financial data (2/2) Advertising revenues Turnover Traffic acquisition costs R&D investments 6139 10604 16594 16,4 10,5 30,1% 599 1229 2120 34,9% 6,1 31,5% 9,0% 11,0% 12,0% 2,1 3,3 4,9 2005 2006 2007 2005 2006 2007 Controlled traffic acquisition costs High R&D investments 34,9% of advertising revenus in 2005 vs 30,1% in 2007 +88%/year between 2005 and 2007 + 26% 1,9 2,4 2005 2006 Data center costs are under control In Billion $ : +26% 2006/2007 (vs +72% revenues) ..……. Source: rapport annuel Google 2007 December 2008 • Everything you always wanted to know about Google… • 31
Glossary • API : application programming interface. Standardized programming protocol allowing applications to communicate • Internet Backbone : main trunk connections of the Internet, made up of a large collection of interconnected high-capacity data routes and core routers that carry data across the countries and continents • Crowd sourcing : act of outsourcing a task to users • Data center : facility used to house computer systems and associated components • O.S. : operating system • Overlay ad : clickable text advertising displayed on a video • Scalability: property of a process, which indicates its ability to handle growing amounts of work easily • Search Engine Optimization : process of improving the volume and quality of traffic to a web site from search engines via natural search results (as opposed to paid search results) • Speech To Text : technology converting spoken words to machine-readable input such as text • Walled Garden : closed or exclusive set of information services provided for users by a network or portal ..……. December 2008 • Everything you always wanted to know about Google… • 32
Acknowledgements To faberNovel contributors : • Amaury de Buchet, VP Consulting • Cyril Vart, VP Strategy & Development • Alexis Arquié, Junior Project Analyst • Mounir Fassouane, Junior Project Analyst To the bloggers : • Olivier Ertzscheid from affordance.typepad.com/ • Google Operating System : googlesystem.blogspot.com/ • Richard MacManus from readwriteweb.com/ • Techcrunch.com & Mobilecrunch.com/ • Frédéric Cavazza from fredcavazza.net/ ..……. December 2008 • Everything you always wanted to know about Google

Ionic toothbrush

2012-01-01T21:22:00.000-08:00

The Ionic toothbrush works on the principle that every element in nature has a positive or negative charge. This is called polarity. When the polarities are opposite, the two elements cling together. That's why dust sticks to your coffee table and why plaque, which has a positive charge (+), clings stubbornly to your negatively charged (-) teeth.

Ionic Action toothbrush temporarily reverses polarity of the tooth surface from negative (-) to positive (+), drawing plaque towards the negatively charged toothbrush head.

When you brush with a ionic toothbrush, a constant flow of positive ions (+) from the lithium power source temporarily reverses your teeth's polarity. This makes your teeth reject plaque, even in areas that aren't touched by ionic tooth brush bristles.

The IONIC toothbrush handle is only slightly larger in size than a manual toothbrush, and has been specially designed with specialized brush heads head to reach hard-to-clean areas of teeth. The toothbrush handle contains the power source responsible for the ionization, because people are used to slim handled toothbrushes, the ionic tooth brush handle is ergonomically designed.

When the ionic toothbrush is held in your hand and the bristles of the brush head touch your teeth in the presence of saliva or water, an imperceptible electronic circuit is created. The power source for the circuit is encased in the handle section, and covered with a metal pad. When brushing, the user must simply keep a finger or part of the palm in contact with the pad, perferably wet, and brush as usual. The electron flow attracts plaque to the negative bristles for removal. This process is safe, simple and effective.

Additional features of the IONIC toothbrush make it a sensible and efficient oral hygiene tool. It includes an electronic handle, 5 interchangeable brush heads, a power source tester, and a snap on sanitary travel cap. Super Soft bristles are also available in junior size heads for children, or users with sensitive gums.

Stop Smoking Otherwise

2011-12-29T00:03:00.000-08:00

There are many different ways to stop smoking and I'll describe a sampling of the most effective ones below. But remember that there are many different approaches and the best method for one person may not be the best method for another. Also, it's common for people to make several "quit attempts" before they finally succeed. So if you try one approach and it doesn't work for you -- don't give up! Try again using another approach instead of, or in addition to, the one you tried.

Cigarette smoking involves both a physical addiction to nicotine and a psychosocial habit, so effective interventions typically include components that address BOTH of these factors.

Physical addiction: Many people can successfully quit by going "cold turkey." But those who are more physically dependent on nicotine (generally those who smoke within 30 minutes of waking up and/or who smoke more than 20 cigarettes per day) are more likely to succeed if they gradually "wean" themselves off of nicotine before trying to quit altogether. This makes it easier by decreasing their experience of unpleasant withdrawal symptoms when they quit.

One effective way to wean yourself is by using nicotine replacement products, such as nicotine patches or nicotine gum. There are advantages and disadvantages to each of these methods (e.g., the patches are much easier to use, but the gum can provide a nicotine "hit" on demand), but a full discussion of these is beyond the scope of this column -- talk to a professional about this further if you are interested in using nicotine replacement (see the resources section below).

Both nicotine gum and nicotine patches are now available "over-the-counter,". But remember that they are a little pricey and they are not "magic pills" -- studies have found that quit rates are much higher when nicotine replacement products are used in combination with "cognitive-behavioral" approaches that also address your smoking habit.

Another effective approach for weaning yourself off of nicotine is called "nicotine fading." It involves progressively switching to cigarette brands with lower and lower nicotine levels before quitting altogether -- a typical schedule is to switch once a week for 3 weeks to brands with 30%, 60%, and then 90% less nicotine than you started with.

One potential problem with this approach is that some smokers "compensate" for lower nicotine levels by smoking more cigarettes, taking more puffs off of each cigarette, and/or puffing more deeply and this can lessen the effectiveness of nicotine fading.

But there are things you can do to decrease the compensation problem -- you can be aware of it and minimize these behaviors, and you can delay a brand switch for a few days if you notice that you're compensating (some people's bodies take a little longer to adjust and they will naturally stop compensating after a few extra days). Besides being inexpensive, this approach to "weaning" can also help you develop confidence in your ability to exercise some control over your smoking habit before you stop smoking altogether.

Smoking habit: One effective approach for addressing your smoking habit is called "relapse prevention." This involves identifying your personal "triggers," "cues," or "high-risk situations" for smoking, and then developing "tools" or "coping skills" for dealing with them. Triggers can be a wide variety of things -- people, places, events, emotions. Do you smoke after meals, at parties, when you're angry or anxious or bored, or in your car?

Once you've identified the situations that are likely to put you at risk for relapsing after you've quit, you can develop ways to cope with them. If you smoke when you're anxious, learn a deep breathing skill or work on some calming thoughts you can say to yourself when you're nervous (e.g., "Calm," "Relax").

If you smoke, when you're bored, make a list of 10 things you can do instead of smoke and keep it handy for after you've quit. If you smoke after dinner, plan to go for a walk each night after dinner instead. In other words, plan ahead and develop ways to avoid, escape from, or cope with the things that might trigger you to return to smoking after you've quit.

Continue to identify difficult situations after you quit and continue to work on improving your coping skills so that you can stay smoke free. If you slip, don't give up! -- examine the situation to identify hidden or new triggers, develop some new coping skills or strengthen your existing ones, then set another quit date, and try again.

Another effective approach for addressing your smoking habit is to develop a quit smoking contract with yourself -- plan to give yourself small rewards for each day, and progressively larger rewards for increasingly longer periods of time, that you stay smoke free.

Yet another effective approach is to develop a support system for quitting -- ask a non-smoking friend or family member to be your "buddy," someone you can call to help you through tough times and someone who can help reward you for time smoke free (by doing one of your household chores for you for a full day smoke free, by taking you to lunch for being smoke free for a whole week).

Remember, combining approaches that address both your physical addiction and your smoking habit is most likely to be effective...and, as the old adage says, "If at first you don't succeed -- Try, Try again!"

Resources:

Luckily, there are many excellent resources available to help you quit smoking. Nonprofit groups can be found in communities throughout the country:

Tonsillitis

2011-12-28T23:57:00.000-08:00

Tonsils are 2 balls of lymphatic tissue on both sides of the throat, above and behind the tongue. They are part of the immune system, which helps the body fight infection. However, the basic roles of the tonsils in immunity is not clear yet!

:Causes

tonsillitis is caused by a virus, and this is the most frequent.But may occur as a result of the same bacteria that cause sore throat, and in other rare cases where the general health situation is not good ,the cause may be fungal infection or a parasite!

Viral infections are more common than bacterial infections in all seasons, but bacterial infections are usually most common during the winter

Although there is no evidence that exposure to cigarette smoke can cause tonsillitis, but the children of smokers are conducting a tonsillectomy more than others.

The modes of transmission of this infection is the exposure to the infected persons' droplets, either directly or indirectly via any tool or surface that received the droplets.

:Symptoms

The most common symptom is sore throat .

Redness and swelling of the tonsils, with patches or completely covered by pus

High temperature.

headache.

Malaise.

* Viral symptoms are similar to the symptoms of common cold: runny nose, sneezing, cough and sore throat.

* Bacterial symptoms: sore throat and high "sudden" elevated temperature, swollen tonsils with no symptoms of common cold.

The attack resolves on it's own in 4-10 days and longer in the bacterial cases.

Tonsillitis occurs mostly in the childern equally in both female&male.May occur in the adults who didn't do tonsillectomy in their childhood.But doing this operation for the elderly has alot of risks for bleedin and pain.

:Complications

* Frequent throat infections.

* Inflammation of the tonsils caused by bacteria and not treated, lead to complications, such as ear infections and sinus or abscess outside the tonsils.

More serious complications may occur, such as rheumatic fever, especially with the lack of commitment to the treatment and antibiotics.

* Chronic inflammation, which leads to upper airway obstruction, and other problems, such as snoring, nasal congestion, and breathing through the mouth.

:Surgery

Tonsillectomy is an operation common for children, but it's not commonly operated as it was before.

The operation reduces the exposure of your child to throat infections caused by inflammation of the tonsils, but these infections get lesser to occur to the child by getting older,even without surgery.

It's preferred for children who have serious complications with recurrent resistant infections that do not respond to other treatments, especially when they affect the daily life, such as frequent absenteeism from school or because of problems with sleep.Taking the decisions should be after careful consideration for the child health.

However,it's not believed to be the most suitable solution,this operation may be the ideal solution for some cases like:

* Episodes of inflammation occur 5 times or more during the year

* Episodes of inflammation of a 3 or 4 times during the year for several consecutive years.

* Inflammation continued for 3 months despite treatment.

*Obstructed air passages.

* Difficulty in swallowing.

* Difficulty in speaking.

* Bleeding tonsils

The child will be subjected to general anesthesia, discharged from the hospital in 1 day and may remain for one night only. The child, after this surgery should receive care for rest and food.

Tiredness for several days is normal, but he slowly regains his activity,and supposed to return to school in one week and return to full daily activities within two weeks.

* It's preferred the child not to be very young.

:Risk of surgery

Bleeding after the operation is simple and common, especially with the fall of the crust over the wound.

Other complications, but much less common, including bleeding and problems with anesthesia, and these occur during the operation.

:Prevention and treatment

*Prevention

The best prevention is to follow basic health precautions, hygiene, and the following steps are useful, especially for children:

* Avoid close contact with others who are suffering from the disease if possible, keep your child away from the infected children.

* Remind your child repeatedly the importance of washing hands, and do not share toothbrushes or eating utensils with other children.

Washing and disinfection of surfaces and toys .*

* Do not smoke near your child.

*Treatment

*Viral infections

Usually go away on its own. Antibiotics are not effective in the treatment.

May be useful home remedies such as gargling with salt water, drinking warm tea.

Analgesics such as ibuprofen

Do not give aspirin to those who are without the century! This general advice is not specific only for tonsilitis.

*Bacterial infections

Doctor prescribes antibiotics, and full commitment to take the full dose is a must, even if the symptoms disappeared and the state of health improved ! Otherwise, the bacteria will become resistant and these antibiotics are not effective, so it becomes more dangerous bacteria, causing health problems, for example, rheumatic fever in the heart.

By:Dr. Rokaya Almehdawy

Facts about Botox

2011-12-28T23:53:00.000-08:00

Facts about Botox

Botox is the brand name of a toxin produced by a bacterium called Clostridium botulinum. In large amounts, this toxin can cause food poisoning. Despite that one of the most serious complications of botulism is paralysis; scientists have discovered a way to use it to human advantage. Small, diluted amounts can be directly injected into specific muscles causing controlled weakening of the muscles.

The FDA approved in 1980s to use Botox in treatment of uncontrolled blinking and lazy eye. Doctors are using Botox for years now to treat wrinkles. In April 2002, FDA approved to use Botox for treatment of wrinkles between the eyebrows, and it is often used for other areas of the face as well.

How Does Botox Work?
Botox blocks signals from the nerves to the muscles. The injected muscles can no longer contract, which causes the wrinkles to relax and soften.

It is most often used on forehead lines, lines around the eye and frown lines. BUT Wrinkles caused by sun damage and gravity will not respond to Botox.

How Is a Botox Procedure Performed?
Getting Botox takes only a few minutes and no anesthesia is required. Botox is injected with a fine needle into specific muscles with only minor discomfort. It generally takes 3 to 7 days to take full effect and it is best to avoid alcohol at least one week before the injection. Aspirin and anti-inflammatory medications should be stopped 2 weeks before treatment to reduce bruising "bluish coloration around injection site".

How Long Does a Botox Injection Last?
The effects of Botox will last 4 to 6 months. As muscle action gradually returns, the lines and wrinkles begin to re-appear and wrinkles need to be re-treated. The lines and wrinkles often appear less severe with time because the muscles are being trained to relax.

What Are the Side Effects of Botox?
· Temporary bruising is the most common side effect of Botox.

· Headaches, which disappear in 24-48 hours, but this is rare.

· A small percentage of patients may develop eyelid drooping. Whish usually resolves in three weeks. This usually happens when the Botox moves around so you shouldn't rub the treated area for 12 hours after injection or lay down for three to four hours.

Who Should Not Receive Botox?
· Pregnant women.

· Breastfeeding.

· Or those who have a neurological disease.

Since Botox doesn't work for all wrinkles, a consultation with a doctor is recommended.

Take Care

Dr: Nada Seliem

Why Is Sleep Health Important?

2011-12-28T23:47:00.000-08:00

Why Is Sleep Health Important?
====================
Sleep, like nutrition and physical activity, is a critical determinant of health and well-being.2 Sleep is a basic requirement for infant, child, and adolescent health and development. Sleep loss and untreated sleep disorders influence basic patterns of behavior that negatively affect family health and interpersonal relationships. Fatigue and sleepiness can reduce productivity and increase the chance for mishaps such as medical errors and motor vehicle or industrial accidents.3, 4

Adequate sleep is necessary to:
====================
Fight off infection
Support the metabolism of sugar to prevent diabetes
Perform well in school
Work effectively and safely
Sleep timing and duration affect a number of endocrine, metabolic, and neurological functions that are critical to the maintenance of individual health. If left untreated, sleep disorders and chronic short sleep are associated with an increased risk of:
============
Heart disease
High blood pressure
Obesity
Diabetes
All-cause mortality

Workshop on "Psychopathic Traits in Children" held at PU

2011-12-26T22:36:00.000-08:00

Workshop on "Psychopathic Traits in Children" held at PU

Lahore, Centre for Clinical Psychology (CCP) University of the Punjab Lahore organized a workshop on “Psychopathic Traits in Children.” The basic purpose of conducting this workshop was to create awareness in clinical psychology students to identify criminal like traits in children. University of Western, Australia, Consultant Psychologists, Dr Umneea Khan conducted the workshop.
While the Director CCP Prof Dr Rukhsana Kausar give the concluding remarks at this occasion. These types of workshops help the people in prevention of crime in our society and country.

GCU wins UET Programming Competition

2011-12-26T22:35:00.000-08:00

GCU wins UET Programming Competition

Lahore, The Government College University Lahore has won the Brainiac 2011 Speed Programming Competition organized by the University of Engineering and Technology Lahore Al-Khawazmi Institute of Computer Sciences at the concluding day of 5th International Conference on Open-Source Systems and Technologies.
As many as 255 students from all over the country took part in the competition which was won the GCU Computer Sciences Department team comprising Muhammad Saqib Ali, Ajmal Ismail and Kiran Sarfraz. The Punjab University College of Information and Technology (PUCIT) stood second in the competition. GCU Vice Chancellor Prof. Muhammad Khaleeq-ur-Rahman has congratulated the university’s Computer Sciences Department students on their tremendous achievement.

Samiullah wins Mr. GCU title

2011-12-26T22:33:00.001-08:00

Lahore, Samiullah, a student of BSc (Hons) Statistics, has won the prestigious title of “Mr. GCU 2011-12” at the Bodybuilding Championship organized by the Government College University Lahore Sports Board. Samiullah flexed his rippling muscles to win the title in the finals of the competition adjudicated by Pakistan Bodybuilding Federation General Secretary Sheikh Farooq Iqbal, Mr Imran Qureshi and Mian Naseer Ahmed adjudicated the competition.
Vice Chancellor Prof. Dr. Khaleeq-ur-Rehman graced the occasion as the Chief Guest, while Chairman Sports Board Prof. Dr. Ikram-ul-Haq (S.I), Prof. Farhat Mehmood and GCU Registrar Mr. Anjum Nisar was also present.
Samiullah first bagged the top position in the category of musclemen with over 75+kg of weight. Then, he took part in the finals and won the title of Mr GCU Lahore 2010-11. Talha Fahad, a student of Intermediate, managed to beat tough competitors in the 65Kg category.
The performance of Umar Ali hailing from Department of Political Science Department was significant since he pushed his more experienced compatriot into second place in the closely contested competition in 70Kg category. Waseem Afzal of GCU Engineering Department bagged the top position in the 75kg category.
Addressing the ceremony, Vice Chancellor Prof. Dr. Khaleeq-ur-Rehman appreciated the hard work of the participants and praised their efforts they put in the game of bodybuilding. He said that devotion, dedication and honesty are the basis of success. He promised to extend every support, moral and financial, to the students of GCU and assured his endless concern for the promotion of sports in GCU.
GCU Director Sports Khadim Ali Khan said that health is wealth and those who understood its importance try to keep themselves fit. “Sports inculcate good qualities in students and create an environment of healthy competition. I am proud of the fact that GCU sportsmen take part in the sports competitions by exhibiting the real sense of Ravian spirit with fair play and honesty; believing in their capability with utmost confidence,” the Director Sports added.
Later, the GCU Vice Chancellor along with Chairman Sports Board and GCU Director Sports awarded the trophies to the winners of each category and presented souvenirs to former champions of Mr. GCU title and to the adjudicators. The crowd enthralled with roars and shouts the moment Samiullah of Statistics department was announced Mr. GCU 2011.

Special students’ meet PU Lahore VC

2011-12-26T22:32:00.001-08:00

Lahore, A delegation of University of the Punjab Lahore blinds students meet to the Vice-Chancellor Prof Dr. Mujahid Kamran. This delegation meets to VC under the head of Kamal Lodhi to VC in his office committee room. The blind students told to the VC about fee’s problem over which VC issued instructions to solve the problem as soon as possible.
VC Prof Dr Mujahid Kamran also instructed the concerned authorities for the solution. In this meeting, Registrar Prof Dr Muhammad Akhtar, Controller Examinations Prof Dr Liaqat Ali, Treasurer Dr Uzma Ikram and Advisor to VC Col (r) Ikramullah were also present and give their suggestions for the solution of the issues

Students urged for reading, creating new knowledge

2011-12-26T22:31:00.001-08:00

Lahore, Crescent Model Higher School, Lahore organized an annual prize distribution ceremony. Vice-Chancellor University of the Punjab Lahore Prof Dr. Mujahid Kamran was the Chief Guest. VC Prof Dr Mujahid Kamran said to the students to complete their work with sincerity, hard work and commitment and honesty. He said that those nations always rules over the world that studied the mysteries of universe and create new knowledge with hard work. He said that lack of education is the basic causes of all problems which are exist in the country. He advised to the young generation to do PhD in their subjects so that, they rule.
On this occasion, Chief Editor Daily Nation Majid Nizami, Chairman Crescent Education Trust Mian Muhammad Rafi, Secretary Zaheer A Sheikh, Advisor Shaukat Sultan, School Principal Muhammad Shakoor, teachers and a large number of students were also present. In the end of the ceremony, PU VC Prof Dr Mujahid Kamran distribute prizes and trophies to the brilliant students those showing excellent performance in this year. He also visited the physics, chemistry, art gallery, botany lab, science museum, art and Pakistan studies exhibitions.

25 Signs of Pregnancy and Pregnancy Symptoms

2011-12-25T10:59:00.000-08:00

If you're like everyone else you're trying to figure out what the signs of pregnancy or pregnancy symptoms are and how likely they are to mean that you are pregnant. You can ask other people, you can worry in silence, but the best thing is to read through the categories and add up the signs. The more you have the more likely you are to be pregnant.
On the chart below are 25 of the most common signs of pregnancy and what they mean. You can also click the sign to get more information on each sign of pregnancy. The three categories of pregnancy signs are: possible, probable and positive.

Pregnancy Sign	Category
Missed period	Possible
Unusual or abnormal period	Possible
Just "feeling" pregnant	Possible
Nausea and Vomiting	Possible
Changes in libido	Possible
Soreness of the Breasts	Possible
Enlargement of the Breasts	Possible
Frequent Urination	Possible
Strange Cravings	Possible
Fatigue	Possible
Montgomery's Tubercules	Possible
Skin Changes	Possible
Stretch Marks	Possible
Enlarging Uterus	Possible
Movement	Possible
Colostrum from Breasts	Possible
Enlarged Abdomen	Probable
Change in uterine shape	Probable
Braxton Hicks Contractions	Probable
Palpation of the Baby	Probable
Positive Pregnancy Test	Positive
Fetal Heart Tones	Positive
Ultrasound Detection	Positive
X-ray Detection	Positive

Profits Through Pricing Excellence

2011-12-23T11:04:00.001-08:00

Pricing is the most powerful profit lever B2B companies have at their disposal “1% improvement in price translates into an 11% improvement in operating profit.” McKinsey & Company©2010 PROS Holdings, Inc. All rights reserved. 2
There is a better way…Pricing Excellence Use pricing to achieve strategic objectives Set the right price for the right product for the right customer… every time Efficiently manage , measure and enforce pricing across the entire company ©2010 PROS Holdings, Inc. All rights reserved. 6
Pricing Excellence is a transformationthat makes the impossible…possible X Leverage pricing science to Complexity tackle complex pricing problems X Poor Measure true profit margin Visibility on every transaction X Antiquated science-based technology Use advanced Tools for analytics, optimization & execution ©2010 PROS Holdings, Inc. All rights reserved. 7
Pricing Excellence drives massive revenue & profit lift Electronics Overnight Distributor Shipping Med Products Animal Health280 Basis Distributor Distributor Industrial Manufacturer $20 Million Points 134 Basis 187 Basis $108 Points Points Auto Parts Million Distributor Your Paper Company Manufacturer $12 Million $18 Million Industrial Med Products Supply Distributor 110 Basis $8 Million Points ©2010 PROS Holdings, Inc. All rights reserved. 8
Many companies are on the journey to Pricing Excellence  75% have pricing initiatives underway  60% have or plan to deploy pricing software  “Price optimization and revenue management was mentioned as a top priority project by 25% of respondents...” ©2010 PROS Holdings, Inc. All rights reserved. 9
Companies are motivated to improve pricing for four reasons 1. Defend and improve profitability 2. Defend and grow revenue 3. Improve consistency in pricing 4. Improve pricing agility ©2010 PROS Holdings, Inc. All rights reserved. 10
The journey includes five key steps 1. Assess current state $ 2. Identify opportunities$ $ 3. Build business case $ 4. Implement in phases 5. Measure and improve ©2010 PROS Holdings, Inc. All rights reserved. 11
Begin with a holistic approach to assessingcurrent state and identifying opportunities Pricing Pricing Strategy Organization Pricing Technology Pricing Pricing Execution Process ©2010 PROS Holdings, Inc. All rights reserved. 12
Build a business case for pricingtransformation with five key questions 1.What are the expected benefits? 2.What are the success metrics? 3.What are the costs and risks? 4.What organizational changes needed? 5.What is right order and combination of process and technology? ©2010 PROS Holdings, Inc. All rights reserved. 13
Profit and process improvements are most common benefits Improve overall profitabilityProfitability Recovering product costs (mfg, sourcing) Better deal with increased costs/price volatility Recovering service costs (freight/packaging) Reduce invoice errors Improve response times to key pricing triggersProcess Reduce quote cycle time/responsiveness Use pricing to shape demand ©2010 PROS Holdings, Inc. All rights reserved. 14
Pricing software plays a critical role in Pricing Excellence "There is a growing recognition of the potential value such applications pose in helping companies defend margins and revenue, and realize efficiencies with pricing processes.”©2010 PROS Holdings, Inc. All rights reserved. 15
PROS can help you on your journeywith science-based pricing software Identify Plan Execute Margin Pricing Optimized Opportunities Strategies Prices Sales Marketing Finance C-Suite Science Inside©2010 PROS Holdings, Inc. All rights reserved. 16
How companies make money with PROS Better Pricing Better Processes Set the right price for Streamline processes to the right customer on manage, measure, & the right products… enforce pricing every time ©2010 PROS Holdings, Inc. All rights reserved. 17
B2B companies are making money with PROS • F500 Electronics • F500 Chemical distributor Manufacturer • 280 basis point • $5M margin lift opportunity in less than 30 days Pricing Pricing Guidance Analytics • F500 Industrial • F500 Industrial Manufacturer Manufacturer • 40% faster time- • $108M margin to-price improvement over three years Pricing Pricing Management Optimization©2010 PROS Holdings, Inc. All rights reserved. 18
Revenue and margin improvement are most common success metrics Use to measure Most useful Increase in revenue 73% 29% Margin improvement 60% 19% Market share improvements 45% 13% Improvement in volume 41% 10% Improvement in cost-to-serve 33% 10%Increased profitable business / reduced unprofitable 53% 9% Stop in margin leakage 37% 7% Decreased response times to pricing triggers 21% 3% ©2010 PROS Holdings, Inc. All rights reserved. 19
Centralization, compensation, andexecutive influence are key changes Centralization of pricing organization across 55% business units, regions, product categories Change in structure of sales compensation to 54% reflect new pricing initiative goals Creation of a VP or Chief Pricing position who 47% reports to high level executive Communication of new pricing structure to 35% customers Independent pricing organization established 23% (outside of sales, marketing, finance) Instituting training of sales force for fact based 23% pricing and profitable deal negotiation©2010 PROS Holdings, Inc. All rights reserved. 20

Learning Expedition in South Korea

2011-12-23T11:03:00.001-08:00

Learning Expedition Case Study:Exploring Digital Innovations in South Korea
Needs & ObjectivesClient Objectives 1. Vision of upcoming trends and future technologiesOnline brokerage & saving company part of BNP Paribas• N01 in Europe 2. Maintain company’ position as an innovation leader• Serving more than 2 million customers 3. How to integrate Asia to overall business strategyActual and future growth driven by :• International expansion• digital innovation through Internet and mobileSolution: Immersive program in South Korea 4 days in Seoul and Suwon City 14 executives joining the delegation One of the most advanced digital economies o Samsung, LG, … and other leading tech companies are there o Among the top countries in broadband and smartphone use o Rapid mass adoption of advanced technologies o Unique market dynamics and economic structure SAMSUNG HEADQUARTERS© Copyright L’Atelier BNP Paribas. 2011 2
Program design Optimal balance between business insights and prospective insights Business Insights Understand the market Meet innovation leaders Experience the future 3 learning objectives Startups Program design Prospective Insights Innovation Giants© Copyright L’Atelier BNP Paribas. 2011 3
Understand the Market  Overview of Korea macroeconomic figures at KOTRA and BNP Paribas Korea  Discussions with top brokerage firms in Korea - KDB Daewoo Securities and Daishin Securities  Inside look of next-generation IT systems at the Korea Stock Exchange DISCUSSIONS ON KOREAN ECONOMY KOTRA KOREA STOCK EXCHANGE MEETINGS WITH LEADING STOCKBROKERS© Copyright L’Atelier BNP Paribas. 2011 4
Meet Innovation Leaders  Presentation on next-generation mobile banking at LG headquarters  Discussion about Samsungs innovation techniques at Samsung headquarters in Suwon  Visit to Samsung DLight technology showroom SAMSUNG HEADQUARTERS CUTTING-EDGE INNOVATIONS LG HEADQUARTERS CASE SHARING WORLD’S BIGGEST FLASH MEMORY MANUFACTURER DIGITAL SHOWROOM© Copyright L’Atelier BNP Paribas. 2011 5
Experience the Future  Visit to Tesco Homeplus, first offline virtual store  NFC technology presentation with Orange Labs  Visit to I-Fashion technology startup specializing in advanced body-scanning techniques  Vision of upcoming consumer technologies at SK T.Um Exhibition Center IFASHION HOME OF THE FUTURE TRANSPARENT DISPLAYS 4G MOBILE TECHNOLOGY TESCO HOMEPLUS VIRTUAL STORE 3D IMMERSION© Copyright L’Atelier BNP Paribas. 2011 6
Overall process Coordination Debrief on Mini-site Program Digital with coordination Guidebook Interpreter Value and Results Preparing the During the After the expedition expedition expedition© Copyright L’Atelier BNP Paribas. 2011 7
Result & Value Delegates’ comments “Really good organization before and during the trip.” “An inspiring and enriching experience.”  Networking opportunities with leading Korean companies “I was glad to discover a  Unique cultural immersion new country full of  Inside view of Korean market specificities innovation and  Innovations in online brokerage and mobile banking motivation.”  New insights on organizational innovation  Knowledge of new and upcoming technology trends © Copyright L’Atelier BNP Paribas. 2011 8

10 tactics to avoid holiday weight gain

2011-12-23T11:01:00.001-08:00

1. Walk it OutAdd three 30-minute walks to your day. For example, a 130 lb femalewalking 4 mph, 90 minutes a day, will burn about 500 calories or3500 calories per week – ah, a pound of fat.
2. Snack Smart and SparinglySnacks are pre-run fuel or best for recovery. On your off days, pickfruits and veggies for snacks.
3. Deny Baked GoodsBelieve it or not, grain-based desserts are the TOP caloriecontributors in the American diet according to the Dietary Guidelinesreport. These temptations include muffins, cookies, quickbreads, anything in Starbucks glass case ofcalories, croissants, bars, cakes, pies and pastries.
4. Make it FancyFor every meal, make it worth it. Eating mindfully will help youmanage portions and avoid eating-on-the go and racking up thecalories.
5. Fruit FirstTo help manage your intake, start every meal with a piece of fruit.The idea is that you curb your hunger with fruit, not fries.
6. Go HalvsiesEat half of what you normally do and share large portions withfriends and family.
7. Lift ItIf you’re not already, add 30-40 minutes of strength training 2-3 timesper week. Muscle burns more calories than fat and the benefits ofstrength work are through the roof. More muscles + more caloriesburned = weight maintenance.
8. Dry OutWatch out for calorie-containing beverages – from soda to cocktails –those calories can really add up.
9. Lighten Your LunchEating a light, nutrient dense lunch will help you manage your totalcalorie intake, especially with evening get-togethers and dinners out.Simple, pack-able ides: yogurt, carrot sticks/cherry tomatoes (choosea veggie), string cheese/hard-boiled egg/1 oz. lean turkey (pick yourlean protein), apple/orange/banana (choose a fruit) and one slice ofwhole grain bread.
10. Dont Eat Like it’s your Last MealI remind myself of this frequently. I will eat again…I don’t need to getit all in at one sitting and I don’t to eat all my decadent favorites atone meal.

Quick email best practices overview

2011-12-23T10:59:00.001-08:00

Design Tips for 2012 Quick email best practices overview
BILL POWELLInspiration Specialist@billpowellLISA WESTERIntelligence Officer@inboxorange
BEST PRACTICES WHAT is the point WHY should they care HOW do they take action People don’t read, they scan.
FIVE STAGES OF VIEWING EMAILS 1. from name 2. subject line 3. preview pane 4. open (pre-scroll) 5. full open
FROM NAME B2B company monthly newsletter test: Unique Open Rate comparing the Sales Representative to the Company name was 2.82% higher after a rela- tionship was formed. The Trend line below shows growth in a B2C company where purchase behavior played a role in deciding who to send from which resulted in a 2% and eventually 3% increase in open rate. More significant is the consistent decrease in the unsubscribe rate over time.
cffSUBJECT LINEScfffbest practices –Intrigue –Avoid spammy words –Focus on benefits –Use pyramid writing –Grab them with first 15 characters
SUBJECT LINES
SUBJECT LINES
PREHEADER–Top Left–Objective of email first–Clear and simple call to action–Hyperlinks are placed strategically to eliminate link confusion
PREHEADER
PREVIEW PANE
PREVIEW PANEbest practices –Sell the next step –Make effecient use of space –Move non-critical things down –Key on top left of email –Use alt tags –Brand yourself
BODY OF EMAILbest practices –Use a template –Use compelling headlines –Pictures! With Alt Tags!! –Less is so much more. –Don’t make them think –Remember the text version
BODY OF EMAIL
BASIC MOBILE READY–Key on subject line and preheader–Keep your layout simple–Design for fat fingers–Enlarge fonts–Use ‘alt’ tags–Be obvious on what they should do–Fewer images is betterImage courtesy of http://webdesignerwall.com
BASIC MOBILE READY
KEY TAKEAWAYS1. Subject line is first thought, not last.2. Plan for less, not more.3. Mobile use is growing—consider every decision with mobile in mind.4. Provide good content.5. Use engagement to measure

Guide to Foot Pain

2011-12-23T10:58:00.001-08:00

Your Guide to Treating Foot Pain
Walking is the 2nd most common conscious function of our body next to breathing.
A person takes between5,000 to 10,000 steps a day, depending on their activity level.
When your feet hurt you are reminded with every step taken.
Eliminating foot pain is a challenge.
It’s pretty easy to rest your back, shoulder, arm, wrist or hand.
But to tell someone to stay off their foot, that’s not so easy.
The #1 reason for foot pain is cumulative trauma.
Cumulative trauma is the result ofrepetitive physical strain applied to the tissues or anatomical structures of the foot and ankle.
For example:
If you persistently tap the tip of your finger on the table top,
it won’t hurt at first.
But if you continue tapping your finger,
it is only a matter of time until it becomes painful.
You can take pillsto try to ease the pain,
but if you keep tapping your finger,
the pain will persist.
You can try to ice the tip of your finger,
but if you continue to constantly tap your finger,
yep, the pain will just come right back.
You can try to put a pad onyour finger tip,
but if you keep tapping your finger,
it probably won’t make much of a difference.
You can try to have your finger numbed with an injection
and that may provide some relief,
but if you keep tapping your finger,
it’s only a matter of time until the numbing effect goes away and the pain returns.
So what’s the solution to get rid of the pain in the tip of your finger?
Stop tapping your finger. Stop the cumulative trauma.
What does this have to do with foot pain?
The #1 reason for foot pain is due to:
excessive abnormal forces acting on the structures of the foot with every step taken.
Fact Check:
Let’s say the average person takes 7,000 steps a day.
That’s 49,000 steps a week
196,000 a month
2,352,000 a year
11,760,000 in 5 years
47,040,000 after 20 years
94,080,000 steps after 40 years
and finally,188,160,000 steps takenafter 80 years of walking.
If your feet are properly aligned,
a normal amount of force is applied tothese tissues and standing, walking or running is effortless.
However,
if the hindfoot bones are out-of- alignment,
excessive abnormal forces are acting on the tissues
and it is only a matter of time until a symptom appears. The chain is as strong as its weakest link.
A symptom is an abnormal condition experienced by an individual.
It could range from a mild soreness to severe pain.
WARNINGA symptom is a warning signal that something is wrong.
A symptom isan “effect” from the “cause”.
The primary cause leads to asecondary effect.
If you only treatthe effect, or symptom,
but ignore the cause,
the symptom will reoccur.
You can keep putting air in a tire,
but it will continue to go flatuntil you fix the source of the leak.
The following are examples ofsymptomatic, secondary effects within the foot & ankle.
Soft Tissue Symptoms• Heel pain/plantar fasciitis/fasciopathy• Posterior tibialis tendon dysfunction• Pain/numbness to the bottom of the foot/toes (tibialis posterior neuropathy)• Achilles tendinitis• Tarsal tunnel syndrome
Osseous symptoms• Bunion deformity (metatarsus primus varus, hallux abductovalgus)• Limited motion to the big joint (Hallux limitus/ridigius)• Tailor’s bunionette• Contracted/hammer-toes
Foot/Ankle Alignment• Lowering of the arch• Heel turns outward• “Too many toes” sign• Twisting of the ball of the foot when walking
If these are the symptoms (effects), what was the cause?
Excessive hindfoot motion/ misaligned feet
Excessive hindfoot motionhas been named the #1 deforming force leading to the majority of problems affecting the foot and ankle.
So eliminating the excessive abnormalhindfoot forces, by realigning the hindfoot bones, should be of primary importance.
Treating only the symptom is futile.
Excessive hindfoot motionis caused by the displacement/dislocation of the ankle bone on the hindfoot bones. Normal Abnormal
This pathologic deformity is occurringabove the bottom of the foot and above the heel bone.
This is an internal (not external)deformity and therefore requires internal correction.
How can you increase the diameter of a blood vessel externally?
You can’t!You have to insert a stent internally.
The same is true with hindfoot excessive motion. External measures cannot internally stabilizethe ankle bone on the hindfoot bones.
The insertion of an internal stabilization device is the most practical solution.
HyProCure is a titanium stent used to ® stabilize the ankle bone on the hindfoot bones.
The normal amount of motion is still present.
+ =Instantly, the excessive abnormal forces acting on the tissues are decreased.
The cause is properly addressed.
The symptoms will also be positivelyaffected, depending on their severity.
If you or someone you know is suffering from foot pain,
it could be a direct result of excessivehindfoot motion and HyProCure could be ® the solution.

Audience profile

2011-12-23T10:56:00.003-08:00

AUDIENCE PROFILE BY PHELE
(BASED ON SECONDARY RESEARCH)
- BEFORE I CONDUCTED MY RESEARCH, I GUESSED THAT MY TARGET AUDIENCE FOR A HORROR MOVIE WOULD BE BETWEEN THE AGES OF 15 TO 40, BUT I COULDN’T JUST GUESS THE RESULTS SO I CONDUCTED MY RESEARCH BY THINKING OF THESE CERTAIN OUTLINES.
- MOST POPULAR TYPES OF HORROR MOVIES
- DEMOGRAPHICS
- ANALYSIS
HIGHEST EARNING HORROR MOVIES
Through this research I found that the horror movies that spent a lot, made a lot, I guess because the target audience of these horror movies are attracted to expensive effects and features, with a exception of some movies such as ‘The Exorcist’ which only spent £1 million in production but received an income of £193 million, due to the quality of the movie itself and the groundbreaking gruesome effects. I would like my movie to follow in the footsteps of the all time breakthrough success ‘The Exorcist’, where the movie doesn’t spend a lot but ranks in huge blockbuster cash. In order to make my movie such a success I will have to give my target audience exactly what they want, which is gruesome special effects

Introduction to Somewhere

2011-12-23T10:56:00.001-08:00

OWELCOME T where work = pain
WHO ARE WE?Inspired to tackle problems that actually matter Passionate about increasing ‘work joy’ An early stage startup based in Berlin
5 THINGS WE’VE LEARNED
1Cultural ﬁt is the key to ‘work joy’ for both talent & companies more important than skills & activities
2Generic CVs & job descriptions are poor tools to judge cultural ﬁtbut it’s still how most recruitment is done
3Searching for jobs is a stressful &frustrating experience for talent it’s solitary, cold & impersonal
4The best way to judge cultural ﬁt is meeting in personand not a personality quiz or algorithm
5Smart businesses know they must always be scouting for talentand ‘just in time hiring’ is a huge headache
SO WHAT’S THE PLAN?
Somewhere aims to transform thenightmarish & ineﬀective recruitmentprocess into a delightful experience.
As well as listening to talent & companies for the past 3 months, we’ve also been testing potential solutions...
A SMALL TASTE...

Personal Brand & Social Media Tools For Job

2011-12-23T10:55:00.001-08:00

V.P. and Chief Marketing Oﬃcer: PEMCO Mutual Insurance Company Managing Your Online Identity With Your Future In Mind YOUR PERSONAL BRAND
What do you see?
What do you see? What will be seen in you? What’s YOUR edge?
Brand...   What is it? Deﬁnition?   “A brand is a collection of perceptions in the mind of the consumer.”
Personal Brand...   What is it? Deﬁnition?   A personal brand is how people perceive you.   It’s the way they describe you to friends.   It’s the way they diﬀerentiate you from someone else.   It’s the things they remember about you when you aren’t around.
Personal Brand...   What is it? Deﬁnition?   A personal brand is how people perceive you.   It’s the way they describe you to friends.   It’s the way they diﬀerentiate you from someone else.   It’s the things they remember about you when you aren’t around.
Personal brand...   How do you want to be…   Perceived?   Described?   Diﬀerentiated?   Remembered?
“Your ‘personal brand’ is based on the impression you want to create. It’s about packaging yourself in a certain way to appeal to a certain audience.”
Your brand framework What’s inside your personal brand? Brand Attributes Brand Brand Personality Promise Brand Brand Driver Positioning
The power of one...   You are one person.   You have one life.   You have one personality.   You have one set of values.   You have one future.   You have one brand.   Oﬄine and online are one.   Bring your one (whole) self to all you do.
“They don’t by what you do, they buy why you do it.” -‐ Simon Sinek Why? -‐ Belief Purpose -‐ Cause How? Guiding Principles What? Tangible Proof -‐ Results The Why is your driving The Hows are the speciﬁc The Whats are tangible motivation for action. actions that are taken to ways in which you bring Your purpose! realize your Why. your Why to life.
Heroes & Zombies Differences? Design their own lives Wander aimlessly through life Driven by a compelling purpose No true rhyme nor reason Admired for their achievements Little to show for their eﬀort Wage a triumphant battle Walks away from adversity Thrilled by overcoming challenges Putting in their time until expiring
Your “WHY” is your purpose What motivates and excites you?   What do you love to do?   Where do you like to be?   How do you like to act? What are your core values?   What in life is important to you and WHY?
Go to fun! Identify your passion. “People rarely succeed unless they have fun in what they are doing.” ~ Dale Carnegie
Go to fun! Identify your passion. Do Be Act Integrity Responsibility Courage
“Mystery is in the history:
Why is personal branding so important?   At least half of all companies conduct background checks on social networks. Careerbuilder 2009   Two-‐thirds of job-‐hunting college grads aren’t cleaning up their social network proﬁles. CollegeGrad.com, September 2009   Hiring managers are paying attention. Are you?
The Permatail Impact.   Search can be both powerful and scary -‐-‐ the good, the bad and the dumb will show up on the web.   Search doesnt have a half-‐ life, it not only has a long tail, but a permatail.
Housekeeper wanted... Craig’s List MySpace Page Personal Blog Local Police A picture of the "I am applying Only six applicant, for some menial matches. The drinking beer jobs that are sixth indicated from a funnel. below me, and that the Under hobbies, Im annoyed by applicant had the ﬁrst entry it. Ill certainly been arrested was, "binge quit the minute I for shoplifting drinking." sell a few two years paintings." earlier.
Be aware of potential missteps! tiﬁ cial A r Phony Stagnant G reed Consumed
Phony: Your personal brand is based on what your audience wants you to be rather than who you are. Your Personal Brand
Artiﬁcial: Your personal brand is manufactured, rather than a living, breathing part of your personality. Your Personal Brand
Average: Your personal brand strategies are based on a set of one-‐size-‐ﬁts-‐all techniques. Your Personal Brand
Stagnant: Your personal brand is stale and is not evolving with your career. Your Personal Brand
Greed: Your personal brand is designed to maximize your proﬁt rather than serving your purpose. Your Personal Brand
Consumed: You’re so wrapped up in building a “personal brand” that you forget your own natural personality. Your Personal Brand
The Lesson: Never, ever sacriﬁce your personality for your personal brand Your Personal Brand
The Lesson: Never, ever sacriﬁce your personality for your personal brand Perso nality Your Brand
“Your ‘personality brand’ is based on who you actually are. It’s about identifying and expressing your unique personality strengths… in a way that connects and communicates.”
Social media building blocks What you say and do online matters. How do you choose to use the tools?!
Social media building blocks “The single most important ﬁrst impression you make is with the 3600 to 5000 pixels you get for your tiny photograph” – Seth Godin Your photo is your best choice. Communicate openness The real you. and enthusiasm. Use a white or neutral background. Don’t try too hard to stand out. •  . •  . sense of any detail you Make Be consistent. add to your avatar. Use the same avatar everywhere
Social media building blocks “Social media resumes are important for attracting hiring managers directly to you, without having to submit your resume, blindly, to them.” – Dan Schawbel Keep it simple. Start with a website, Your name as your URL is key. a blog, or both. yourname.com, or yourname.net Match your brand to your Integrate social network proﬁles. •  . design style. resume Linked In, Facebook, Twitter, etc . • Enhance with multi-‐media. Make it easy to share.
Social media building blocks “Whether you know it or not, your proﬁle, your feed, the groups you belong to, the events you attend and the friends you share say everything about you.” – Brian Solis Fill your proﬁle out completely … Know your audience and and accurately! update your status regularly. Listen and explore, but be The pictures you post and the •  . thoughtful with your “likes” pictures you are tagged in. . • Set your privacy settings. Share relevant information.
Social media building blocks “A powerful tool for college students seeking internships and jobs… the way that you conduct yourself has far-‐reaching implications as you start your career.” Create a solid, branded proﬁle. Be ﬂawless! Correct grammar, Have a unique URL. spelling, and be complete. Join relevant groups and Find and connect with •  . in group discussions engage relevant contacts. . • Connect website & twitter accounts Position yourself as a leader.
Social media building blocks “Just being on Twitter isn’t enough. You have to participate. Join the conversation. Create conversation.” – Jennifer Horowitz Claim your twitter handle and Be an active listener and a synchronize your avatars. valued contributor Identify communities of interest and Pay it forward: Promote others by •  . introduce yourself. sharing content and retweeting •  . Become a recognized enthusiast, Be yourself… Authentic, expert or resource. Answer transparent and real. questions.

Social Recruiting Talent Acquistion and Recruitment in 2015

2011-12-23T10:53:00.000-08:00

The World is ChangingRecruitment is changing
The Global War for Talent is real!
Headhunting……at all levels If staff are unhappy they will leave anyway‘I would be more worried if your staff weren’t being headhunted because that says a lot about the quality of your workforce’ Are your staff challenged? Are they well remunerated? Do they have a good work/life balance? Are they working on world class products? Do they have an opportunity for promotion? Are they receiving Training & Development? Are their ideas listened to? If the answer is NO……headhunters prey
Why do we need to change?• The “experienced” Talent pool is shrinking• All industries fight for the same Talent• Talent is Geographically mobile• People are less loyal to their company• Talent is more demanding - Salary is not everything, candidates are cautious and selective on their next employer• Competition are poaching your staff and are offering more → The “search for the best” is getting harder!
Technology is evolving out of our control
Traditional Recruitment ‘Traditional’ everyone can recruit. Low skill. Anyone can do what we do…even HR Professionals ;) - Fax machines - Print advertising (post & pray) - Basic process / transactional recruiting Both these are heavily focused on Active Job SeekersOnline TraditionalRecruitmentSees the move online & utilising tech forrecruitment gain.- Online Job Boards- Online cv SearchesTech moved forward, methodology oftraditional recruitment is dominant, inc onlinepost & pray
Not everyone’s looking.....
Active v Passive SourcingE-Branders/ Passive PoolMarketers/CommunityDJ’s ‘Mass Communication’ (Non active) ActiveRecruitersProcess
Recruitment in the futureThe Core Philosophical underpinnings of Recruitment in the future :• Not everyone is looking• Everyone is a potential candidate or brand ambassador. Even your consumers/clients. ‘We create candidates’• Employment Brand is crucial to your success in Talent Acquisition, ‘We are all marketers now’• The Psychology of People• You are not in control of what people are saying• Building relationships and communities is key…even crucial• Search for Talent globally
Recruitment has reached a new level Recruiters need to work smarter and look to the future !
A new type of Recruiter for 2015• Recruitment in the future is about building engaged communities, telling a story, listening, discussing and fostering an emotional attachment with new talent.• Traditional Recruiters will be a dying breed in the coming months and years and replaced by a new type of Recruiter with a new set of skills: – PR & Messaging – Marketing – Direct Marketing – Market segmentation – Candidate Relationship Management – Sales – Presentation and Communication Skills
External Providers losing ground? Recruitment agencies need to adapt or die In-House: Referral schemes CRM Database Events Web 2.0 Networking YouTube, LinkedIn, Myspace, Facebook Graduate Pipeline Ability of recruiters to ‘sell’ their own company with authenticity
The Core Philosophy of ‘the Future Recruiter’Employment Brand is pivotal to your success in Talent Attraction Recruiting Solutions
Each of these brands willcreate a connection withyou.Question is what?
Recruitment without marketing: Many E-Brands are like this
The goal of a brand is to create emotional attachment Emotion creates a connection which bonds loyalty & trustA emotional relationship is anchored on honest 2 way communication
People want relationships with people…notfaceless companies. Humanising the brand is key
Building a Community is notabout a collection of random individuals from Social Networks imported into a ‘manufactured’ community
Targeting is “Key” – how ?• Content is crucial — Entertaining and interesting — Fun & dynamic — Updated regularly• Humanize the site – steer away from corporate mentality• Essence of time – contribute don’t distribute
How to Build a ‘Corporate Community’ ‘Targeted’ Job Board Advertising Specific ‘Less Targeted’ & Corporate Generic Brand Building Targeted Advertising Sourcing Team: eg Facebook Mapping & Organagramming Community Targeted Job Board e_shots eg Monster Recruitment ATS / Database (Already a Event lists & EventCommunity of its own Social Media : Viadeo, names but Untapped) Facebook ‘Fan Page’; Twitter ‘Followers’, LinkedInTargeted LinkedIn & Discussion Group Members, Traditional Print Mass Viadeo LinkedIn Corporate Page, Market Advertising Communications YouTube Channel ‘Subscribers’, Blog Followers
Create a talent pipeline
Recruitment the next level?Take it there with Autodesk… Recruiting Solutions
Our Aim- Building sustainable communities.- Goal is engagement – current / future / potential candidates- Key is discussion and keeping our communities informed- Humanising our brand – real people behind our software- Create communities that will gain repeat visits- Freedom of speech
25
26
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Communities go mobile Recruiting Solutions
Communities go mobile Recruiting Solutions
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Our Mobile Philosophy• One of several mediums of communication but the fastest growing and most convenient as people lead busy lives on the move• Why would they go to a careers site or download a mobile app if they are not looking for a job?• How many apps will someone download to their mobile? (Memory Prioritisation. Britney’s latest video or app?)• Content is therefore king; What content will engage and keep people coming back for me? - Social Media aggregation ‘one stop shop’ - Company news - ‘Humanising’ behind the scenes content - Exclusive content - Games? Cartoons? Webinars? Seminars? Competition? Recruiting Solutions
Our Mobile Philosophy – The FutureImagine this……………..(this assumes a ready made volume build engagedcommunity) - An engaged community, hungry for content - Ability to create content for exclusive areas / VIP areas that people happy to pay for - Maybe happy to create fun games or Photos, at 50 cents download - Crowdsourcing of ideas & crowdsourcing of candidates for jobs → Mobile is key in many ways to build & engage those communities on the move. Recruiting Solutions
Autodeskers Mobile app.Simplistic, informative, social, fun exciting, captivating…….
Not just recruitment on the go
Humanising
SocialNetworksEasy links to allourcommunities
OUR NEXT STEP AUTODESK PARTNERS WITH LINKEDIN→ THE POWER OF THE CROWD
LinkedIn Referrals ‘Targeted Crowdsourcing’ Recruiting Solutions
What lies ahead….Recruitment as a Profit Centre...?Depends on Costs Going Down Zero / Minimal Agency Fees Less need for Job board fee postings Combination of  Sourcing & targeting  Building Talent Communities  Crowdsourcing of Candidates = Predictable talent pipeline Less need for in house recruiters Utilise value in Community, i.e.  Engaging Content  Premium Content  Exclusive Access Areas  Games / repeat visit tools

Driver Solutions CDL Training - 2011 Truck Driver Holiday Survival Guide

2011-12-23T10:51:00.001-08:00

GUIDEThe holiday season can be as challenging for some as it is uplifting for others. For some truckers,home is in the driver’s seat, but for many others home is across the country with family members.As truck drivers, we recognize that not everyone shares our passion for travel, driving, and hardwork. We value these activities because they help us support our families, help the Americaneconomy, and help us build networks of meaningful relationships. But with the holiday seasonupon us, many will be setting aside time to go home and reconnect with family and friends.The month of December can be a trying time for truckers. Most trucking companies respectrequests for time at home during the holidays, but other variables like bad weather, possiblebreakdowns, and late delivery times can all effect time with the family. If you do end up on the roadduring the holidays, try to make the best of it no matter what. Be thankful for what you do have,and remember that truck drivers help keep the toys, clothes, great foods and many other Christmasgifts moving across the country.Going home for the holidays doesn’t have to be stressful. As the song goes, “’Tis the season to bejolly,” not stressed out! It IS possible to balance the important aspects of our lives with our careerresponsibilities. Whether you’ve been driving for days, months, or years, here are a few suggestionsto help you survive the holiday season. Trucker Gift Ideas In today’s busy world, gift buying has become not only more complicated, but a lot more expensive. The good news is that shopping for a truck driver doesn’t have to be hard. There is a long list of both essential needs and nice luxuries that a truck driver might want. Plus, gifts do not need to be pricey or expensive, but rather should be thoughtful and from the heart. Here’s a list of some sample gifts for any budget: Nice Cell Phone A nice cell phone will help drivers stay connected to family members and friends, search the web in down time, take pictures or videos, or may even act as a GPS. Keep in mind that safety comes first, so don’t use your cell phone while driving! iPod An iPod or other mp3 player can store music for the many hours that drivers are on the road. Some devices can now also store video and © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
pictures, so truck drivers would have plenty to do for entertainment.AC/DC Transformer An AC/DC transformer could be a lifesaver for drivers if their truck breaks down while on the road. A transformer would allow a driver to still plug in some small appliances, like a refrigerator, TV, microwave, heater, or to charge electronic devices like a cell phone.GPS Truck drivers are often driving in unfamiliar territory, and having a nice truck driver GPS can help save time and make trips safer. GPS devices can now be found for under $100, but advanced models can be much more expensive. Make sure your get a GPS that is rated for truck driver use and includes truck-friendly routes.Maps and Atlases Some drivers may prefer maps and atlases to a GPS. Even if a driver has a great GPS, maps and atlases can be a great tool to help supplement a GPS or provide backup in case the GPS stops working.Movies or Books Truck drivers may have a lot of down time between runs or may hit delays with nothing to do. Having movies or books to delve into will help keep drivers entertained and have fun.Sleeper Cab Fan No one wants to sleep in a stuffy truck. A sleeper cab fan will help regulate the temperature in the cab, which drivers will probably really appreciate when they are trying to get the vital rest they need.Seat Cushion Sitting all day or night can take a toll on the body. Consider getting your favorite truck driver a nice seat cushion to help ease the aches that sitting can cause. If you know a truck driver who really needs some extra love, consider a heated or massaging cushion.Sheets Having nice sheets can help a driver be more comfortable while sleeping and remind them of home.Bluetooth Headset There are many great hands-free headsets that will help make driving and talking on the phone safer. Now that a ban on hand-held cell phone use has been passed, a hands-free headset is more important than ever. © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
Satellite Radio Much like an mp3 player, a satellite radio will help make the endless miles of driving more enjoyable. Not only can drivers listen to music on satellite radio, but they can also listen to sports and talk shows.Polarized Sunglasses Anyone that has been out on the road knows how important it is to be able to see. Help your trucker driver safer while protecting their eyes.When in doubt, most people enjoy handmade gifts like a home-cooked meal ora knitted blanket. Gift cards are also a safe gift that anyone can find a use for. Money Saving TipsOne of the biggest challenges for inexperienced drivers working their firsttruck driving job is saving money. With the holidays right around the corner,many families are really pinching pennies to buy food for get-togethers andgifts for friends and family members. Here are a few tips that can help yousave money during the holidays: • Make a list and check it twice. Search for the best bargains, regardless of what you are buying or where you are buying it. • Recycle. By reusing wrapping paper, tissue paper, and gift boxes from previous occasions, you should save time and money on new products. • Make a spending plan and stick to it. Safe Driving TipsYou never know when inclement weather or a mechanical breakdown willhave you stranded on the side of the road. Being prepared for these situationsis important. Here are some tips to help keep you safe so you can make it homefor eggnog and pumpkin pie: • Create a survival kit with extra clothes, blankets, water, canned food, a small travel tool kit, a basic first aid kit, a flashlight and toiletries. © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
• Always remember to do a proper pre-trip inspection before you go anywhere. • To avoid a fire hazard, do not to leave anything plugged in when you leave the truck. • Do not leave your truck running when you leave it, no matter how cold it may get! • Never drive tired. • If a deer or other animal suddenly appears in your headlights, DO NOT try and swerve to miss it. • Be aware of distracted drivers that might be using cell phones, eating, drinking, or trying to read a map. • Tune in to traffic for road closures, delays, and accidents. • Above all, if you don’t feel its safe, DON’T DO IT. Tips For Staying Stress FreeThe holidays are generally a time when family and friends come together andshare traditions. For many, however, the holidays can be very stressful or evenlonely. • Choose realistic expectations for the holiday season – keep it simple! • Set realistic goals for yourself. • Pace yourself. Do not take on more responsibilities than you can handle. • Make a list and prioritize the important activities. This can help make holiday tasks more manageable. • Be realistic about what you can and cannot do. • Look to the future with optimism. • Don’t set yourself up for disappointment and sadness by comparing today with the good old days of the past. © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE
• Find holiday activities that are free, such as looking at holiday decorations, going window shopping without buying, and watching the winter weather, whether it’s a snowflake or a raindrop. • Try something new. Celebrate the holidays in a new way. • Spend time with supportive and caring people. Source: http://www.ua.edu/features/holiday10/stress.html Places To SeeOne of the biggest advantages when you’re driving over-the-road is seeingmore of the country in one year than many will see in a lifetime. The holiday isa great time to see special events, exhibits, and beautiful decorations. So whileyou’re driving, take some time between runs or at the end of a shift to visitsome of the great tourist destinations around the country. Even better, if youhave time to spend with your family members take them to see some of theselocations. Here are some ideas to get you started:Halls of Fame Whether you’re a football, baseball, basketball, or music fan, there’s probably a hall of fame for it! Learn about the greats that impacted your favorite sport or pastime and relive a memorable moment or two.Museums Every large city has them and some cities are known for them. When visiting a new city, check out their art museums, natural history museums, or even the children’s museums. Many museums hold special exhibits just for the holidays, so make sure you don’t miss out on a unique experience.Theme Parks Theme parks are no longer just for young kids. Most parks like Disney World, Six Flags, and Universal Studios have tons of fun activities for kids and adults alike. Plus, most theme parks get ramped up for the holidays and have special exhibits and holiday lighting.Historic Monuments From the Battle of Bunker Hill in Massachusetts to America’s first city - St. Augustine, Florida- our great country has many memorials paying © 2011 DRIVER SOLUTIONS | HOLIDAY SURVIVAL GUIDE

Your Career: New Year, New Focus

2011-12-23T10:50:00.001-08:00

Your Career: New Year, New Focus Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
• 5 Questions to Answer about Me, Inc.• 5 Ways to Build "it" Before You Need "it“• 5 Rules of Online Engagement• 5 Easy Ways to Boost Your Online Personal Reputation• The Best Career Insurance policy ever Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
Me, Inc.Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
Vision Purpose Goal Values PassionsHannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
Begin Building “It” This Year It = Network• Build relationships with new people – Industry experts – Movers and shakers – Colleagues/Peers• Re-kindle prior relationships• Volunteer• Participate in organizations and conferences• Attend networking events Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
5 Rules of Online Engagement• Know your audience• Align your message with audience interests• Pull, don’t push• Listen and respond• Give selflessly and generously Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
Hubs and Feeds HubHannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
• Robust Summary, Specialties & Skills• Creatively use apps• Participate in group discussions• Respond to Q&A• Customize every invitation you send• Respond to status updates of connections Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
• Join groups of professional interest• Investigate professional networking apps – BranchOut and BeKnown• List your professional work experience• Participate in relevant discussions• Determine who you want to connect with Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
• Photo & key word rich bio (160 characters)• Tweet on-brand and interesting information• Participate in Twitter Chats• Follow new people• PS: Use Tweetdeck or Hootsuite for a better user-experience Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
• If you have something to say, start a blog• If not: read and comment on other blogs• Offer to write Guest posts for other blogs• Build a solid “About” page• Include portfolio of your work, resume, etc.Blogs can act very much like websites and could be used as aHub. (hint, hint) Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
• Your video can be educational and doesn’t need to be a shot of you• Interview experts or past customers• Document a case study• Creatively show your expertise, your testimonials, and your knowledge in a slideshow.• Video is HOT and Google loves YouTube Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
• Google Plus blends the best of Facebook discussion features with the open connectivity of Twitter• Brogan says it is where you go to find people with similar interests.• It is novel, new and has neat features like Hangouts and Ripples.• Oh, and it is a Google product Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
Hannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies

5 Lessons I Learned from the Publishing Process by Jenny Blake

2011-12-23T10:49:00.001-08:00

5 LessonsI LearnedDuring thePublishing Process Jenny Blake @Jenny_Blake“At first dreams seem impossible,then improbable, then inevitable.”--Christopher Reeve
Series overview5. Don’t wait for permission. Take your inner criticas a sign that you’re on exactly the right track. Jenny Blake (@jenny_blake) | Pierre Khawand (@pierrekhawand) #InboxFreedom
Tackling a big goal PRESENTATION REQUIREMENTS
4. Big goals require some blind faith Avoid the Tyranny of the Hows. You wil not see the whole path at the outset
3. Fight for what you believe in. Trust your instincts. Jenny Blake (@jenny_blake) | Pierre Khawand (@pierrekhawand) #InboxFreedom
3. Fight for what you believe in. Trust your instincts. Before: Jenny Blake (@jenny_blake) | Pierre Khawand (@pierrekhawand) #InboxFreedom
3. Fight for what you believe in. Trust your instincts. Before: After: Jenny Blake (@jenny_blake) | Pierre Khawand (@pierrekhawand) #InboxFreedom
2. Find support in unexpected places.
How would you feel if one year from nowyou haven’t made any changes to your life?

Building Projects Completed

2011-12-23T10:47:00.003-08:00

2010 EXPRESSION OF INTEREST DYNAMIC Project Management (NSW) Pty Ltd 6 Centenary Avenue Moorebank NSW 2170 PH. (02) 9616 2900 FAX. (02) 9601 0190 ABN. 26 137 479 648 www.dynamicpm.com.au
| Expression of Interest | DYNAMIC Project Management |CONTENTSContents 1About Us 3History and Experience 4Past and Present Clients 6Past Completed Projects 7Contact Us 11 Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
| Expression of Interest | DYNAMIC Project Management |ABOUT USDynamic Project Management was conceived in 2009. The companiesexpertise and skill in construction and management services stems from itsdirectors and mangers extensive experience with other major constructioncompanies prior to its establishment.We are capable of undertaking various facets within the building andconstruction sector ranging from Commercial, Retail, Hospitality andTourism, Educational, Industrial and Government projects and draw on theknowledge and skills gained from our extensive list of completed works tooffer clients an integrated service covering every aspect of the project fromconcept to creation.The company can provide the management services in the capacity ofConstruction Manager, Head Contractor or Design and Construct Leader.We provide a multi-disciplinary approach to the process of building,leveraging extensive buildability experience and a proactive attitude todeliver innovative and outstanding results. Our ability to provide this isfurther enhanced by the advantage of having in-house, both a commercialJoinery and Carpentry Divisions.Our focus is on developing and maintaining long term relationships with ourclients, subcontractors and suppliers. Our uncompromising commitment toensuring client satisfaction has been achieved through exceeding our clientsexpectations and this has ultimately contributed to our rapid success withinthe market place.The company foundations are built on a strong and committed culturevaluing staff members, continually striving to expand our resources andknowledge base, delivering projects and services that not only meetclients/stakeholders expectations of time, cost, and quality constraints butalways exceed these requirements and therefore providing a mutuallyeconomic outcome to all parties involved.Our most competitive tender range is for project ranging from $200,000 to$15 million throughout NSW from Nowra, to Orange to Port Macquarie.The projects team is comprised of highly skilled personnel and support staffwho are involved throughout the projects entire life cycle. This ensures thatthe construction principles and processes established in the initial stages arecarried through to achieve a successful completion.The skilled personnel consisting of estimators, project managers, contractsadministrators, site management, designers, consultants and sub-contractorare involved throughout the whole project.Our staff have been carefully selected for their industry qualifications, skills,professionalism and enthusiasm that over the years has developed into to ateam of professionals, dedicated to excellence. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
| Expression of Interest | DYNAMIC Project Management |HISTORY AND EXPERIENCEPaul Harbord (Business Development Manager) Contact Details E-mail: pharbord@dynamicpm.com.au Mob. No. 0448 923 776Paul Harbord is Business Develop Manager of Dynamic Project Management and has 22 years of constructionexperience. He has an extensive background in project management and all carpentry and joinery works wherehe has been a leader in delivering projects on-time and high quality as a head contractor and a subcontractor.His experience extends from retail, commercial (fit-outs/hospitality) to industrial (warehouses) within theconstruction industry for clients such as:  Stocklands  Bovis Lend Lease  Westfields  Watpac  Tab corp  Baulderstone  Blackstump Restaurants  St Hilliers  Hansen Yuncken  BillbergiaMark Chaar (Project Manager) Contact Details E-mail: mark@dynamicpm.com.au Mob. No. 0431 458 897Mark Chaar has a Degree in Building Construction from the University of New South Wales. He has over 10years experience in construction having worked on Sydneys largest projects and landmarks such as:  Wolgan Valley Emirates Resort - Hansen Yuncken $12m  Queen Square Law Courts - Reed Group $100m  Landmark Appartments – Sussex Street Sydney – Lecan $55m ConstructionNorthlakes Shopping Centre – Westfield’s $1m  Breakfast Point Luxury Residential Complex – Baulderstone Hornibrook $3m  Sutherland Trade Union Club – Reed Group $1.5m  sMisael Canas (Project Manager) Contact Details E-mail: misael@dynamicpm.com.au Mob. No. 0422 237 233Misael Canas has a Degree in Construction Project Management from the University of Technology Sydneyholds a Diploma in Quantity Surveying. He has over 6 years experience having worked on a variety of designand construction commercial/educational/residential projects and landmarks such as:  Wolgan Valley Emirates Resort - Hansen Yuncken $12m  John Edmondson Memorial Club – Merlot Constructions $2.8m  Ingleburn RSL – Merlot Constructions $1.4m  Moorebank Sports Club (Design Development) – Merlot Constructions $0.6m  Kellyville High School – Richard Crookes $2.2m  Dalmeny Public School, Prestons – Richard Crookes $1.2m  Liberty Groove Residential Apartments – Richard Crookes $4.5m Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
| Expression of Interest | DYNAMIC Project Management |Adam Nicholas (Site Manager) Contact Details E-mail: adam@dynamicpm.com.au Mob. No. 0417 684 253Adam Nicholas is our site manager has over 20 years of constructions experience, commencing his career asshop fitting and detailed joinery and carpentry and progressing to being a leading site manager capable tomanage multiple teams and construction sites. Some of the projects he has performed as site manager are;  Wolgan Valley Emirates Resort - Hansen Yuncken $12m  Breakfast Point Luxury Residential Complex – Baulderstone Hornibrook $3m  Water Point – Shepherds Bay - Billbergia $2.5m  Bondi Junction - Westfields Sopping Centre $2.0m  Liverpool - Westfields Sopping Centre $1.8m  Kotara & North Lakes Shopping Centre – Westfields $2.4m  TABCORP Outlets – Various Locations, NSW $2m Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
| Expression of Interest | DYNAMIC Project Management |PAST AND PRESENT CLIENTS Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
| Expression of Interest | DYNAMIC Project Management |PAST COMPLETED PROJECTSWe are proud of our highly acclaimed projects within the construction industry in which we endeavour to maintainlong term partnerships with our clients. Below is a list of our completed projects;WESTFIELD SYDNEY CITY – ZONE 1 - 3Contract value: $3.5 millionWorks Completion: 2009 -2010Works description included:Feature timber ceiling, modular hairline/mirror stainless steel columns, shopfront brickwork cladding, ASIC Officejoinery, and Lobby Joinery.OFFICE FIT- OUT - MOOREBANK, NSWContract value: $0.5 millionWorks Completion: 2009Works description included:Design and construct new office premises over two levels complete with 10 offices, 2 meeting rooms, 2 kitchensand male and female bathrooms including demolish existing works and construct new within a limited timelineprior to client relocating during the end of year shutdown period. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
| Expression of Interest | DYNAMIC Project Management |EMIRATES WOLGAN VALLEY LUXURY RESORT AND SPA, NSWContract value: $12 millionWorks Completion: 2008 -2009Works description included:Internal and external select grade blackbutt timber cladding system to all auxiliary buildings and resort villas, alldecking systems, ironbark timber bridge, recycled hardwood timber trusses, and covered walkways amongstother building works.KOTARA & NORTH LAKES SHOPPING CENTRE, NSWContract value: $2.4 millionWorks Completion: 2007 – 2008Works description included:Base works fit-out to Big W and Woolworths including shop fronts, banquette seating, nter-tenancy walls, timberveneer column cladding and wall cladding, loose furniture to food court areas, feature suspended set ceilings,timber bump rails, amenities and restroom fit-outs. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
| Expression of Interest | DYNAMIC Project Management |CASTLE HILL RACF, NSWContract value: $0.6 millionWorks Completion: 2008Works description included:Timber roof framing, internal fit-out consisting of doors, door jambs, skirting, architraves, cornice, bathroom fit-out, and external pergolas, acrovyn bump rails.WATERPOINT - SHEPHERDS BAY, NSWContract value: $2.5 millionWorks Completion: 2007Works description included:Internal fit-out consisting of doors and door jambs, skirting, architraves, cornice fixtures and fittings and joinerycladding to foyers, podium privacy screens, retail shop frontsand mall columns.BREAKFAST POINT, NSWContract value: $6.1 millionWorks Completion: 2005 – 2009Works description included:Roof framing, internal fit-out consisting of doors and door jambs, windows, skirting, architraves, cornice fixturesand fittings, timber pergolas, covered walkway. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190
| Expression of Interest | DYNAMIC Project Management |BLACK STUMP RESTAURANT CHAIN – CAMPELLTOWN, ROUSE HILL & WENTWORTHVILLE, NSWContract value: $0.6 millionWorks Completion:2008Works description included:Restaurant fit-out, servery bar, amenities fit-out, concierge area and external feature wall façadeTABCORP HOLDINGS LIMITED - VARIOUS LOCATIONS, NSWContract value: $2 millionWorks Completion:2007 – 2009Works description included:Fit out to 14 off licenced betting agencies consisting of complete fit-out utilising, Sportsbet, Purchasing counters,EBT units, DFS units, CIT units, curved benches, columns, sliding form panels, sky A & B walls, underbenchjoinery, electrical works, gyprock, painting and floor finishes. In addition numerous hotel and club premises havebeen fitted out with Tabcorp betting venues throughout NSW. Dynamic Project Management (NSW) Pty Limited 6 Centenary Avenue Tel: 02 9616 2900 ABN 26 137 479 648 MOOREBANK NSW 2170 Fax: 02 9601 0190

Blogging profit Secret

2011-12-23T10:47:00.001-08:00

Blogging Profit FormulaHow to Build Profit-Pulling Blogs That Make You Money on Autopilot www.BloggingProfitsecret.Info
Blogging Profit FormulaNo part of this document may be duplicated, transmitted, resold or reproduced inany form or by any means without prior written permission from the author and pub-lisher.Unauthorized duplication of this material in any form is strictly prohibited. Violators will beprosecuted to the fullest extent of the law.DisclaimerThe author assumes no responsibility for the use or misuse of this product, or for any in-jury, damage and/or financial loss sustained to persons or property as a direct or indirectresult of using this report. We cannot guarantee your future results and/or success, asthere are some unknown risks in business and on the Internet that we cannot foresee. Theuse of our information should be based on your own due diligence, and you agree that theauthor is not liable for any success or failure of your business that is directly or indirectlyrelated to the purchase and use of our information. www.BloggingProfitsecret.Info
Blogging Profit Formula INTRODUCTIONI expect you are all aware of what a blog is. Let’s face it – you can hardly go on theinternet or switch on the TV these days without running into blogs. They are literallyeverywhere, and you’ve probably also heard that there is a lot of money to be made withthem too. I’m guessing you’d like to get in on the action…Welcome to Blogging Profit Formula. The idea of this report is to show you how blogs canbe a complete money making system in their own right. You can start out with nothing andhave a blog up and running on the internet in next to no time, and once it’s online you canmonetize it in a number of ways, or you could decide to ‘flip’ your blog and make moneythat way too. I’m going to start right from the beginning and take you through everything.By the time you’re finished you’ll have your own blog up and running online that’s ready tomake you money.This of course isn’t the only way of using a blog. A blog can be just one part of a muchlarger business, and if that’s you then you’ll find this report of benefit too because many ofthe same principles apply.Enjoy the report, and happy blogging… www.BloggingProfitsecret.Info
Blogging Profit Formula CHOOSING YOUR TOPICFirst things first, we need to find a topic to base your blog around.The ideal scenario is to choose something you are passionate about and which there isalso a large, profitable market for. An important piece of advice is to note rule anything out.Even the wackiest ideas and the tiniest niches can be highly profitable…Take owl collecting (not the real thing!). You could write a blog about owl collecting andthen monetize it through being an eBay affiliate.A good place to start is to check out the number of searches on the Google ExternalKeyword Tool (https://adwords.google.com/select/KeywordToolExternal) for a particularsubject.Check out the results for owls. The numbers arent amazingly high, but there is still a lot ofpotential:Whilst it helps if you have an interest in the topic you choose, my advice would be to go foran ‘evergreen subject’ – one which never goes out of fashion and people ALWAYS have aninterest in. They might not be particularly unique, but in my experience a blog on one ofthe following subjects is sure to be popular: Money Dieting Health and Fitness Relationships ParentingThere is a lot of competition but that isn’t a bad thing. There are BUYERS in these niches.I also found the following list which could be helpful:The Worlds Largest Blog Niche and Topic Idea List:http://www.sparkplugging.com/sparkplug-ceo/the-worlds-largest-blog-niche-and-topic-idea-list/ One of the posts recommends that you combine two of the subjects. I think that’s areally good idea, as this would make your blog unique. www.BloggingProfitsecret.Info
Blogging Profit FormulaA High Traffic Niche via Keyword ResearchOkay, so by this point you might have a couple of ideas in mind - maybe two or three?This is a way to narrow down that list and make your final decision. At the end of thisprocess, Id suggest you pick the one that has the most traffic potential and that youwouldnt mind writing about on a very regular basis.Take your list of ideas and think carefully about what people would type into the searchengines to find the type of information you want to blog about.Lets work through an example.Lets say we want to blog about Home Business Ideas. What would people type in thesearch engines to get more information on this subject? home business ideas how to make money from home home based business ideas legitimate work at home jobs work at home businessesThose were just a few from the top of my head.Next, Ill enter these keyword terms onto the Google External Keyword Tool and just lookat the results:Thats one popular niche!We shouldnt worry too much about competition, as your blog is going to be unique, and itwill express your personality if you follow all the advice given in this ebook. www.BloggingProfitsecret.Info
Blogging Profit FormulaBut you will need to take note of these keywords, so you can incorporate them into thetitles and content of your blog posts, for a spot of essential SEO to get some searchengine traffic.Making A Final Decision on Your TopicNow, this is crucial...If you procrastinate and are indecisive you’ll never make any money from this method.Dont fall at the first hurdle by not being able to make a final decision on the topic of yourblog.Be firm with yourself, make your final decision and stick to it!If you really cant choose between a couple of things, perhaps you can combine them onthe one blog, as suggested earlier, for a unique approach.But remember once you have a routine of putting content on your blog, its beenmonetized and you have got a steady stream of traffic, then there is nothing stopping youstarting another blog and repeating the whole process. That’s the beauty of blogging –they can be set up very easily and you can be making money from them VERY quicklyindeed… www.BloggingProfitsecret.Info
Blogging Profit Formula BUILDING UP YOUR KNOWLEDGESo you’ve found a niche, but how do you know what kind of information people in yourniche crave?Obviously it’s important to know a lot about what you’re blogging about. Ideally you wantyour readers to perceive you as an expert and someone who they can turn to forinformation and advice. Building up your knowledge, then, is essential:It can be a help here to have your list of keywords, which we created in the previouschapter, to help you search out the most relevant information within forums, YahooAnswers, articles and News.At the end of this section I am also going to show you a way which means you will get newinformation on tap - so youll never run out of ideas!Find Forums in Your NicheYour first step in building up your knowledge is to find forums in your niche. This is aseasy as going to Google and typing into the search box “your niche forum”. You will needto find busy forums in your niche and study the HOT topics, as these are the topics whichpeople want to know more about. If people are talking about something then it’s a suresign they have a burning issue or they’re passionate about the topic.When you have located some good forums in your niche, sign yourself up and straightaway make a new post asking whether anyone knows about any other websites,information products, blogs etc on the subject. Find the resources, products, and websitesyour target market like to read and go and read them yourself. It will instantly let you knowthe type of things people like to read about and gives you a flavour for the content/stylepeople enjoy.Get Ideas From Yahoo AnswersAnother place to find the hottest questions (and answers) in your niche is Yahoo Answers(http://answers.yahoo.com/). This is a very popular website where people ask their mostpressing questions about every topic under the sun. It is a goldmine of ideas!Be sure to explore questions and answers on your topic and take notes of interesting onesyou could include and expand on in your blog posts.Although Yahoo Answers is not mentioned in the traffic generation section later on in thereport, it is another great way to get traffic to your blog. If you answer a few questions aday, you will get some traffic coming back to your blog. All you need to do is put your blogURL in the source box. www.BloggingProfitsecret.Info
Blogging Profit FormulaExpand Your Knowledge With ArticlesThe best place to go to find articles in your niche is Ezine Articles(http://www.ezinearticles.com). There are quite likely to be 100s of articles on your topic.If you can read and find 10 – 20 quality ones, you can build up your expert knowledgestatus.One bit of advice I will give you here is to look at the Most Viewed Articles and MostPublished Articles in your general subject area. This gives you a good idea of what peoplelike to read about most, and in the past it has given me literally hundreds of ideas for newblog posts.You can find the list of Most Viewed and Most Published articles by scrolling downunderneath each article:Your Topic in The NewsEveryone likes to keep up with the latest trends and news on their favourite subjects, sopart of your job as an expert blogger will be to keep your readers updated. I’ve outlined aneasy way to do this below:How to Get New Knowledge AutomaticallyFirst of all, I recommend you set up a new Gmail account for this method so that all theinformation that can be provided will not be interspersed with your usual emails. So go tohttp://www.googlemail.com and create a new Gmail account.Next go to http://www.google.com/alerts, where we set up a number of alerts to make surethat we get information sent to us automatically when there is new information available www.BloggingProfitsecret.Info
Blogging Profit Formulaabout our topic.For example, if I wanted to set up a blog about traffic generation, Id enter that into thesearch terms:I would then select Comprehensive, as this’ll tell me when the search term is mentionedin News, blogs, web, video and groups.The next step would be to select how often – Your choices are once a day, or weekly. Iwould recommend once a day but obviously it’s up to you.Then you select email length: here you have the choice of 20 or 50 results.Lastly, enter in your new email address to get the alerts sent there.Do the same process with your keywords and perhaps a more general term as well tomake sure you cover all bases.You can monitor this email address when you want to find new ideas to blog about. www.BloggingProfitsecret.Info
Blogging Profit Formula SETTING UP YOUR BLOGOkay, topic in hand – its time to set up your money making blog.Choosing a Domain NameYou will need to choose and buy a domain name for your blog. To do this, grab your list ofkeywords from the previous chapter and start typing them intohttp://www.namecheap.com, (or another domain name registrar), until you find one that isavailable.Ideally you should aim to register a .com name, however if your preferred name is notavailable then don’t rule out registering a different domain extension, such as a .net or .infoRegistering a good domain name can be difficult and you’ll usually find that the best oneshave already been taken…If you’re struggling for ideas try adding words like ‘News’, ‘blog’, ‘101’, ‘tips’ etc to the endof your domain name, or add a hyphen between the words.If that doesn’t help, try a combination of words - for exampleTheHomeBusinessIdeasBlog.com.Try to make sure you have keywords in your domain name as this really helps in terms ofSEO.Saying that, another option is to use your own name since once you have gained expertstatus in your niche you’ll probably find that people start actively searching for your name.If your business is dedicated to one specific niche then definitely make sure you do this tooas your blog will become the centre point of your business. Take a look at the top internetmarketers – pretty much all of them have registered their own name as a .com, and mostof these seem to link to their own personal blog.Blogger vs WordpressThe two most popular ways to create a blog are through Blogger and Wordpress.Although you can make money from a blog hosted on Blogger.com, there are a few vitalflaws: Google owns your content and can take down your blog at a moments notice. Imagine the pain of two years of hard work and content going down the pan. Blogger has few advanced features, like you cant create categories and its basic platform makes it difficult to format and publish posts. It is difficult to brand yourself, as you cant make many changes to the header to incorporate your logo, for example.Wordpress doesn’t have these restrictions and I would always recommend Wordpress www.BloggingProfitsecret.Info
Blogging Profit Formulaover Blogger.What puts people off using Wordpress is that they think that its difficult to install and set up– however follow the guide on the coming pages and you’ll be up and running in no time.Trust me – it isn’t difficult!How to Set up Your Wordpress BlogFor the purposes of this demonstration, I have decided to go with the owl collecting idea Imentioned earlier. So, owlcollectables.com has been purchased fromhttp://www.namecheap.com and I have purchased hosting from Hostgator. I personally useand recommend Hostgator (http://www.hostgator.com) and have found them to beextremely reliable and easy to use. The following process should be similar even if youuse a different hosting provider.Once you’ve registered your domain name for your blog, and have sorted out ahosting account, follow the instructions below: 1. (a) The first thing we need to do is set up the name servers so that the domain name is forwarded to the hosting account. So go to http://www.namecheap.com, login, and you will be taken to the page below. Click on ‘view’:(b) Select the domain name which you’d like to set name servers for and click on ‘EditSelected’: www.BloggingProfitsecret.Info

Resume

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Wesley N. Emerson LL. B. (Osgoode Hall), LL. M. in Law of Employment Relations (Leicester) Extensive experience in Labour Law and Labour Relations
- 342-2245 Portage Ave.
- Winnipeg, Manitoba
- R3J 0L9
Post Law School
- After graduation, I worked at the Ministry of Community and Social Services in Employee Relations.
- I gave advice on contract interpretation, discipline, etc.
- I acted as counsel for over 20 grievance arbitrations.
- After 4 years, I decided to get called to the Bar.
Ontario Labour Relations Board
- I knew I wanted to continue in the field of labour relations.
- The OLRB was an obvious choice.
- It was a great learning experience:
My First Job as a Lawyer
- Hired as Labour Relations Counsel for a company that managed retirement homes.
- A number of the homes were unionized, two were recently certified and the company was dedicated to keeping the rest non-union.
- Six months after hiring, VP HR and Legal left and I was told “You do it.”
- I became Chief Negotiator.
Settling a Strike on Good Terms
- OLRB sees retirement homes as ‘hospitals’ thus governed by HLDA which prohibits strikes, but it’s an application-based system and neither party wanted Interest Arbitration.
- NDP banned replacement workers.
- Based on jurisprudence, advised how residents of home could purchase their own care during strike while we ran home using excluded staff.
- A risky strategy but by the time SEIU took us to OLRB, we sharpened our pencils and, instead of litigating UFLP complaint, an LBO mediated a settlement.
- Wages were $1.50 less than Interest Arbitrators awarded to other retirement homes.
The End of My First Job as a Lawyer
- After 4 ½ years, two 1 st contract negotiations, six renewals, one strike, three certifications, and countless Labour Board hearings
- I learned about:
- I also learned how to collect debts through the courts and how to use threat of eviction to collect rents in arrears.
The Law Firm of Wesley N. Emerson
- After completing a course on how to run a small business, I opened my law practice.
- A good friend was Business Agreement for IUOE and I set up shop with him: an office in return for advice.
- In addition to representing IUOE at hearings and arbitrations, I advised employees.
- Alas, HO in Washington, D.C. put IUOE into trusteeship, moved location and eliminated budget for legal fees.
Simpsons & IUOE (Samuels)
- But before we parted ways, I won reinstatement at arbitration of a Steam Engineer who Employer claimed was obscenely insubordinate and threatened to kill his supervisor.
- Preparation and cross-examination skills were crucial:
Food on the Table & a Roof Over My Head: Part 1
- Premier Harris abolished legislation providing for transfer of union recognition when Government transferred services
- ...but labour relations abhors a vacuum.
- Next collective agreement obliged Government to make “reasonable efforts” to find displaced employee jobs with new Employer at similar salaries, etc
- I picked up a one year contract back at Ministry of Community and Social Service advising on labour relations issues of transferring social services to municipalities.
Food on the Table & a Roof Over My Head: Part 2
- I picked another contract doing non-union employee relations for a large Federally-regulated employer with several locations across Canada and a few HR growing pains.
- I advise on Canada Labour Code , general employment law and Human Rights matters.
A Lesson Learned
- For those two years, I missed collective bargaining and litigation.
- I decided I wanted to work with an organization offering significant and structured exposure to collective bargaining, a place where I could learn from others as I was largely self-taught.
- I moved to Edmonton to join the Provincial Health Authorities of Alberta.
- It was a mistake: I am a negotiator and a litigator whereas they wanted a facilitator.
Winnipeg, Manitoba, Canada
- My parents sent me a clipping from the Winnipeg Free Press.
- The Government of Manitoba was looking for a Labour Relations person.
- I left Winnipeg in 1981.
- 20 years later, I returned.
Since 2001: Labour Relations Officer Province of Manitoba
- Chief Negotiator at collective bargaining.
- Counsel at grievance arbitrations and classification appeals.
- Mentor to Labour Relations Officers in the preparation and presentation of grievance arbitration.
Training and Development
- Developed and presented one–day
- workshops for Province of Manitoba :
- Managing under the Collective
- Agreement
- Discipline and Grievance Handling
- Preparing and Presenting Classification Appeals
- Adapted, Updated and Implemented
- Grievance Arbitration Training Manual for
- Manitoba Government Labour Relations
- Officers.
CONTINUING EDUCATION
- In April 2006, I attended the two-day “Negotiating the Labour Agreement” at the Harvard Program on Negotiation , a hands-on seminar on using Interest Based Bargaining.
- I was fortunate to have lunch with Professor Robert McKersie, co-author of A Behavioral Theory of Labor Negotiations and Strategic Negotiations: A Theory of Change in Labor-Management Relations with whom I discussed my intent to apply the later theory to the public sector in Canada in my LL. M. dissertation [which I did!].
“ Negotiating the Labour Agreement”
- The hands-on seminar gave me the opportunity to learn and apply the skills used during Interest Based Bargaining.
- Not all bargaining demands create conflicts of interest.

My BioGraphy

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snapshots of my background
I started working in the travel industry way back in the early ‘70s 
then joined the External Relations Dept. of… and later
cut my teeth on international salesworking the Far East in the mid-‘80s 
then definitely went «blue chip»…  Key Account Manager, Italy Director of Sales, Italy Director of Sales, Europe working out of London
Europeanmoved to Brussels in 1991 Sales Director  and returned to Italy in 1992 Director of Passenger Sales
…lived in Vienna for 1½ years   and eventually moved to Milan in 1997 Regional Director, Italy & Malta then Senior Consultant, Recruitment and Selection
in 2002 I started living off a suitcase (again)  when I joined Chemiplastica as Director of Sales
In 2009 I finally unpacked my bags and became an independent consultant  public speaking; negotiation; cross-cultural communication; effective presentations; solution selling; assertiveness and since 2010 I have been working closely with

Fly high pdf article

2011-12-23T10:42:00.001-08:00

Fly High with New York FlightsIs there anyone who never dreamt of going to New York,the skyscrapers city? The flights to New York Citygive visitor a gateway to explore New York Citysculture and its diversity and also to visit thecountless famous land marks and heritage. From Statueof liberty to the Empire State Building, from bestrestaurants to the best shopping centers you can everthink of, the city offers you all the enchantments oflife. The city has a great night life, contains allthe cultures of the world, and is a place for greattheaters, concerts and other cultural events. If youwant to have the taste of real urban life then NewYork flights can help you enjoy all theses this cityoffers you all the charms of an urban life.buy flight simulator xFlights to New York are not really expensive as youcan find most of the major airlines operating in andout of New York. This gives traveler a chance to getthe very competitive price. The New York flights offervery good service too. New York flights are cheap andcozy at the same time.Screen hinges is taken in account by lots as 2 primaryportions of a pc as it combines panel and base. Webcaminside pc is separate from LCD screen. It’s placedinside presentWhat Makes Up A pc?Prior than considering purchasing a pc, shoppers oughtto studies1st for brand of the laptops that suitstheir hopes andhopes.Nonetheless, it does not endthere. A pc is taken in account identical as a desktopchit’s nevertheless pc pc is substantially additionalmild than desktop computers. In order a pc individualits ought to that they need to understand portions ofchit’s a nice provide in extracting version critiques.Battery is amongst portions of chit’s for sustaining aquite nice provides of the strength for pc.Customers
plugs it in precept switch to be charged. They mightdo that whereas working. As quickly as its total, itmight truly currently be utilized without assist ofthe electrical strength. It’s in absence of the queryone of thing that makes pc nicer than desktop.Strength wire and also strengthAdapter working together in converting high voltage ofthe electrical strength while charged to low voltagestrength demanded by pc. flight simulation games panel upon top whereas present screen cable is onethat connects motherboard in present panel.LCD present is in present panel. More often than not,its not relevant for restore in case its cracked ordamaged. It’s thought-about as one of most pricey andalso ultra mild portions of a pc.Wireless network card is linked to motherboard. Itsupports customers to hook up with internet withoutusing any cable. Sound board that includes of themicrophone and headphone jack in addition to quantityadministration are hooked up to motherboardadditionally. Video card is rigorously relevant withwhole running systems of pc.While card are currentlynot functioning, customers need to interchangemotherboard. Video cards might be faraway from motherard.Cooling fan is additionally quite essential toKeep up normal coolness or temperature of pc.CDDVDdrive is for customers to extract records that theywish from these resources. Keyboard is relevant tomotherboard. It will additionally be far away frommotherboard identical to video card. Processor istaken in account as ideas of pc and also each otherelectronic computers. It’s generally acknowledged asCentral processing Unit (CPU).Onerous drive is preceptgarage space of the all wisdom and packages inpc.Reminiscence is replaceable.It varies upon versionof chit’s put in for nicer using of pc.Motherboard is
most essential part of chit’s where all internalIngredients are installed. Portions of pc fluctuaterelying upon its ease of the using. Most pc producershave a lot less battery moment. Some have niceReminiscence capacity. flight simulator x review Theyhave played this as outcome of the customers havevarious demands and also hopes. Because of this truth,pc producers ought to fulfill those demands to havecapacity to generate a sale.

Best Practices for Non-Profit Fund Raising

2011-12-23T10:41:00.001-08:00

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• – – – The Philanthropic Giving Index (PGI) reveals current trends and future expectations in American philanthropic giving.
• • • • • Nonprofit Fundraising Trends 2009 For Release 2/25/09 Conducted and Prepared by: Kevin Johnson
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• – – –From What Sticks: 19% of all marketing spend fails outright 67% of all marketing spend could achieve increased results without additional spend by modifying tactics.Sources: The DMA Response Rate Study,What Sticks by Rex Briggs and Greg Stuart
5% of dollars• – 95% of Donors – 25% of 70% of dollars dollars 1% of 4% of Donors Donors
10% of dollars• 40% of – dollars 90% of Donors – 9% of – Donors 50% of dollars 1% of Donors
• •“As charities seek ways to offset the effects ofthe bad economy and, in many cases, decliningcontributions, they are increasingly resorting tolayoffs, hiring freezes, and other cost-cuttingmeasures”.Philanthropy Today, January 20, 2009
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Landing Pages Channels Purls and/or Gurls Capture Information Data Nurture ActivitiesBest Practices
Response Rate Learning 20x lift Right Time 10x lift Right Message 5x lift Right Individual 2x lift Personalized 20% liftStatic Personalized Highly Relevant

Comparison between Stable and Unstable Professionals

2011-12-22T23:50:00.001-08:00

Professional stability — Presentation Transcript

Comparison between Stable and Unstable Professionals Professionally-stable Professionally-unstable VS. Understands and commits to one’s roles and responsibilities   Procrastinates Supports organizational vision, mission and values   Places one’s own vested interest and desires over the organizational goals Collaborates and cooperates   Cares less about building linkages and relationships
Comparison between Stable and Unstable Professionals Professionally-stable Professionally-unstable VS. Reflects on one’s weaknesses to strengthen oneself   Does not seek to know and understand one’s shortcomings Continuously improves oneself to enhance performance   Is satisfied with what he/she knows thinking that he/she has reached the peak of expertise Sets short-term and long-term goals for oneself and one’s career   Does not have clear goals
Comparison between Stable and Unstable Professionals Professionally-stable Professionally-unstable VS. Seeks to learn from his/her experiences at work   Works for the sake of work Stands up for what is right and good at all times (a principled person)   Compromises what is good and right for other lower principles or desires Dresses up and speaks in a dignified manner   Gossips and slanders
Comparison between Stable and Unstable Professionals Professionally-stable Professionally-unstable VS. Creates opportunities for growth and satisfaction and encourages others to do the same   Lingers in pessimism and drags others to dissatisfaction Walks the talk (integrity)   Talks the talk

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Fly high pdf article

Best Practices for Non-Profit Fund Raising

Comparison between Stable and Unstable Professionals

Professional stability — Presentation Transcript